As consumers become increasingly connected, companies have an opportunity to build better, more-direct relationships with consumers.
A recent study reveals that many consumer products companies are collecting a vast amount of consumer data, but they haven't realized its fullest potential.
Similac’s latest video campaign isn't trying to win new customers as much as get people to stop demonizing its industry. And it's working!
The Grove isn’t a panacea for world hunger, but it could play a role in meeting the world's food needs through the application of The Internet of Things.
Deep experience in dermatological science has been central to Beiersdorf’s success – as well as staying close to the market and in touch with consumers.
Consumer product companies that succeed in emerging markets develop the resiliency to meet the varying needs of these regions, while staying flexible.
How can you make inroads with current consumers while attracting new ones? For many consumer products companies, the answer is personalization.
The consumer products industry is evolving, and so is the nature of employment. Find out the latest findings about the Future of Work from Oxford Economics.
Most of us either stick with a few familiar vintages or choose a new wine largely based on the label. That's right – the label. Find out why.
Uncork the possibilities of your business, and start experimenting. The time and money you save will make the fruits of your labor even sweeter.