Recent Stories

39 posts

The 4 Trends Driving Change In The Consumer Products Industry

The 4 Trends Driving Change In The Consumer Products Industry

There are a variety of market forces and trends converging to influence how consumer products companies consider everything. Explore them them here.
Beyond Spreadsheets – Building A Successful Export Business For Kraft

Beyond Spreadsheets – Building A Successful Export Business For Kraft

Organizations around the globe continually face new challenges as they expand their businesses – and the Kraft Foods Group is no different. With a heritage that goes back more than 100 years, the company is one of the largest...
Taipei 101

China Overtakes U.S. E-Commerce Market [INFOGRAPHIC]

China recently overtook the USA as the biggest e-commerce market in the world and is set to be worth $541 billion by 2015. This makes China an ideal location for expansion, with 49% of its population making an online...
mobile consumer

Optimizing Business Planning For The Modern Consumer [INFOGRAPHIC]

In today's world, being a consumer has unlimited advantages. At any time, I can search, shop and purchase products on my smartphone or tablet. If I have any questions or concerns about the product, I can easily do a...
Don’t Just Imagine What Your Company Should Be. Start Transforming Now!

Don’t Just Imagine What Your Company Should Be. Start Transforming Now!

Business transformation can appear in many forms. It can be an organizational change, IT-enabled compliance to new regulations and reforms, new processes and programs, or additional education. It can be a thorough or dramatic change in the technologies you...
Be Your Own Willy Wonka With 3D Chocolate Printing

Be Your Own Willy Wonka With 3D Chocolate Printing

There was once a day when one would need to go all the way to the candy store to pick out some chocolate. Well times they are a changing and thanks to a joint agreement between Hershey Company and...
brand

Brand Awakening: 3 Key Steps To Ensure Your Company Survives

In January of this year, Edelman released their annual Trust Barometer Report and distilled the 2014 learning down to one single phrase: “Business to lead the debate for change.” It’s in this context that three recent strategic moves by...
man using mobile device as part of his mobile strategy during lunch

Service-Centric Fulfillment In The Age Of Empowered Consumers [INFOGRAPHIC]

As a consumer today, I seldom feel like I lack choice. For most of the things I want, I have abundant options. If I have a tough time deciding – I can go online, read some reviews, and make...
man uses a social network

What’s Really In McNuggets? McDonald’s Is Willing To Show You [VIDEO]

The best way to build trust with your customers is to respond openly to questions and build a relationship of trust. For decades, there have been rumors about what fast food actually contains, especially from the world’s largest chain:...