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Consumers And Shoppers Prefer Quality Over Quantity

Consumers And Shoppers Prefer Quality Over Quantity

As consumers become increasingly connected, companies have an opportunity to build better, more-direct relationships with consumers.
Knowing You, Knowing Me –The Power Of Consumer Insight

Knowing You, Knowing Me –The Power Of Consumer Insight

A recent study reveals that many consumer products companies are collecting a vast amount of consumer data, but they haven't realized its fullest potential.
Beiersdorf Gains Better Insight Into Skin Care Market

Beiersdorf Gains Better Insight Into Skin Care Market

Deep experience in dermatological science has been central to Beiersdorf’s success – as well as staying close to the market and in touch with consumers.
The Psychology Of Wine Labels

The Psychology Of Wine Labels

Most of us either stick with a few familiar vintages or choose a new wine largely based on the label. That's right – the label. Find out why.
What Can A Winery Teach You About Innovation?

What Can A Winery Teach You About Innovation?

Uncork the possibilities of your business, and start experimenting. The time and money you save will make the fruits of your labor even sweeter.