Top Stories

  • Cross-Channel Customer Intelligence Makes Big Data Actionable
    Cross-Channel Customer Intelligence Makes Big Data Actionable by Sandeep Garg
    Published on February 14, 2013
    What if you knew exactly who your customers were, what products they wanted, and when they were most likely to purchase them? It would have a huge impact on your marketing and sales strategy…
  • Context Marketing: It’s 10 PM - Do You Know Where Your Customers Are?
    Context Marketing: It’s 10 PM – Do You Know Where Your Customers Are? by Elizabeth Gaines
    Published on February 04, 2013
    It’s late and your next customer is in an unfamiliar city, searching for an emergency bottle of cough medicine to quell the symptoms of a cold contracted from her fellow airline passengers. As the customer picks up one after another…

Recent Stories

87 posts

Managing Returns: 3 Tips To Boost The Bottom Line

Managing Returns: 3 Tips To Boost The Bottom Line

Managing returns: How improving the inventory process can optimize use of resources and improve competitiveness of retailers, wholesalers, and CP companies.
DNA Testing Has Food Fraud Running Scared

DNA Testing Has Food Fraud Running Scared

DNA testing in food products is just one example of how disruptive innovation can be a game-changer across all industries.
ConAgra Foods Fights Child Hunger [VIDEO]

ConAgra Foods Fights Child Hunger [VIDEO]

ConAgra Foods sets an example of how businesses can foster a culture of volunteerism and community service as it works to end child hunger in America.
omnichannel strategies

Omnichannel – Driving Sales Across All Channels

Because consumers’ shopping behavior is so varied, omnichannel is currently the top priority for consumer goods manufacturers and retailers.
Consumers And Shoppers Prefer Quality Over Quantity

Consumers And Shoppers Prefer Quality Over Quantity

As consumers become increasingly connected, companies have an opportunity to build better, more-direct relationships with consumers.
Knowing You, Knowing Me –The Power Of Consumer Insight

Knowing You, Knowing Me –The Power Of Consumer Insight

A recent study reveals that many consumer products companies are collecting a vast amount of consumer data, but they haven't realized its fullest potential.