Recent Stories

63 posts

How Top Consumer Products Companies Win At The Shelf

How Top Consumer Products Companies Win At The Shelf

Businesses must secure the best on-shelf availability and ensure products are priced, packaged, and merchandised to maximize the shopping experience.
Girl in Toy Store

The “Agile” Approach To Consumer Product Marketing

It is not "cool" that sells your products today, it's the experience your company delivers to the people who buy them.
precision farming

Precision Farming And The Role Of Big Data

Big Data is helping farmers do more with less and produce higher yields using fewer chemicals distributed in very precise ways.
omnichannel engagement

It’s An Omnichannel World – And It’s Yours For The Taking

Reaching, engaging, and serving consumers across physical and virtual channels is one of the greatest opportunities for consumer products companies.
repurposing Coca Cola bottles

How Coca-Cola Brings New Life Into Its Bottles And Brand [VIDEO]

Coca-Cola is currently rolling out an initiative to give their disposable bottles a second life that's meaningful and environmentally responsible.
consumer products

Instability, Uncertainty, And Volatility: The New Normal

The consumer products industry is facing a new normal: instability, uncertainty, and volatility. See how these companies are addressing the challenge.
CDs

The Rise Of Technology In Consumer Products

The rapid adoption of enabling technologies is forever changing the consumer products industry in many ways. Learn why in this post.