Recent Stories

58 posts

Girl in Toy Store

The “Agile” Approach To Consumer Product Marketing

It is not "cool" that sells your products today, it's the experience your company delivers to the people who buy them.
precision farming

Precision Farming And The Role Of Big Data

Big Data is helping farmers do more with less and produce higher yields using fewer chemicals distributed in very precise ways.
omnichannel engagement

It’s An Omnichannel World – And It’s Yours For The Taking

Reaching, engaging, and serving consumers across physical and virtual channels is one of the greatest opportunities for consumer products companies.
repurposing Coca Cola bottles

How Coca-Cola Brings New Life Into Its Bottles And Brand [VIDEO]

Coca-Cola is currently rolling out an initiative to give their disposable bottles a second life that's meaningful and environmentally responsible.
consumer products

Instability, Uncertainty, And Volatility: The New Normal

The consumer products industry is facing a new normal: instability, uncertainty, and volatility. See how these companies are addressing the challenge.

The Rise Of Technology In Consumer Products

The rapid adoption of enabling technologies is forever changing the consumer products industry in many ways. Learn why in this post.
josh linkner

3 Ways Customer-Centric Companies Beat Competition

To be competitive now and win the consumer of tomorrow, companies need to adapt and connect with their customers in new ways. Josh Linkner explains.
smart vending machine

Smart Vending Machine: The Future Of Technology

The future of vending machine businesses is giving people more convenient purchasing experience. Julian Hooks explains.
trade promotions planning

Trade Promotion: Stop Managing And Start Optimizing

Why settle for managing trade promotions when you can optimize them? See benefits it can bring to your consumer products company.