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  • McDonald’s Simplifies: A Lesson In Customer Satisfaction
    McDonald’s Simplifies: A Lesson In Customer Satisfaction by Danielle Beurteaux
    Published on April 17, 2015
    Well, finally! That thought was no doubt shared by McDonald’s breakfast fans recently, after the fast food giant announced that it would pilot all-day breakfast menus in certain San Diego restaurants. According to a YouGov survey, McMuffin fans are…
  • customer experience
    The 25 Most Important Customer Experience Questions Answered by Christopher Koch
    Published on February 18, 2015
    The Ultimate Customer Experience FAQ Yes, we’ve done the work so you don’t have to. Our eyes still glowing red from the pain of poring over the arcane verbosity of dozens of academic research papers (though a few interesting books helped…

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How To Break Up With A Client

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4 Reasons Social Collaboration Is A Business Imperative

Recent Forrester research shows that effective use of social technology improves customer service, sales, communications – and your company's bottom line.
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Social Media: The Key To Better Customer Service

Social media's real-time capabilities can offer tremendous customer service opportunities. Use it in a way that reflects your company's values.
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3 Steps To Finding Your Perfect Customers

Don't try to be everything to everyone. Instead, narrow down what you do best, know your customers, and speak in their voice.
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Experiences: The 7th Era Of Marketing

In the future of marketing, marketing's role will be much more than just creating a customer – it's about evolving the customer through experiences.
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How To Disarm Angry Customers With Social Video?

Social video may just be the next great way to disarm a negative client and turn them into an advocate. Daniel Newman explains.