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Are Banks Discriminating Against Their Customers?

Are Banks Discriminating Against Their Customers?

"Discriminating" may seem strong for closing a few branches, but some customers are worried that these closures will bring an end to in-branch banking.
Provide A Safe And Easy First Step

Provide A Safe And Easy First Step

Have something complex you want to sell? Provide a safe and easy first step. Here's how.
customer service

Customer Service Doesn’t Have To Be Stuffy

While humor can be risky in customer service, there is almost no better way to create rapport and liking quickly.
apple live test card

Why #AppleLive Was Such A Bummer And What We Can Learn

What does one person’s recount of #AppleLive have to do with anything? It’s about delivering on expectations and living up to the hype.
How Top Consumer Products Companies Win At The Shelf

How Top Consumer Products Companies Win At The Shelf

Businesses must secure the best on-shelf availability and ensure products are priced, packaged, and merchandised to maximize the shopping experience.
content marketing in expo hall

Challenging Convention: Content Marketing In The Expo Hall

As with print and digital, the booth experience should follow the natural form and function of the customer experience in which it is placed.