Recent Stories

488 posts

interior of retail store

Omnichannel To Brick-And-Mortar: You Will Be Assimilated

The future brings less direct influence from brick-and-mortar retailers, but could creatively help them provide a valuable omnichannel experience.
Girl in Toy Store

The “Agile” Approach To Consumer Product Marketing

It is not "cool" that sells your products today, it's the experience your company delivers to the people who buy them.
Closing The Gap: What Customers Expect And Banks Deliver

Closing The Gap: What Customers Expect And Banks Deliver

The gap between what customers want and what banks deliver is widening. And, new competitors are winning by giving customers an omnichannel experience.
The Fan Experience Matters: The Essence Of Fan Journey

The Fan Experience Matters: The Essence Of Fan Journey

Data alone can’t capture the essence of fan journey, but design for a world class fan experience almost always starts with data-driven decisions.
Is The Customer Thank You Note Dead?

Is The Customer Thank You Note Dead?

The handwritten customer thank you note seems to be dying a quick and quiet death. Technology has made this art too easy and almost worthless.
What Is A Customer Phobia?

What Is A Customer Phobia?

Don't forget the human meaning and potential impact of your product or service. Understand what type of job the customer is hiring your product to be done.
Grocery Data Knows The Customer Is Always Right

Grocery Data Knows The Customer Is Always Right

Planning for 2015 grocery shopping behaviors? Take a look at this blog post to get the full scoop.
old-fashion radio

Your Social Role In The Shifting Relationship Economy

The relationship economy is a trusting, give-and-take process that brings producers and consumers into a much more symbiotic and communicative relationship.