I have had a busy week this week, having spoke at four separate events. Yesterday I had the privilege of being asked to deliver a presentation at Facebook’s London office as part of Social Media Week 2012. I had a room full of people for an hour to share my views about social business.
It was a great experience to take my thoughts and ideas and share them with a room full of people and get instant feedback. It is similar to me writing a blog but with instant comments from more people. I would take 50 people in a room over 50 page views any day.
I wanted to share with you my slide deck, the video recording of the event and some key insights from my presentation from the people in the audience.
Slides from the event
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Video on demand
The event was streamed live and recorded so you can watch on demand below
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Tweets from the audience
I went through the event hashtag (#SMWSTRATEGY) and took out the things I spoke about which people felt warranted sharing with their networks. I thought it was great feedback for me as to which points people found most valuable.
#smwstrategy social media restored company/customer power balance, is anti-corporate greed
#smwstrategy future of social customer service is peer to peer support rather than responding to thousands of tweets
#smwstrategy Social takes us back to an old fashioned word-of-mouth style of business
“Use social media as a barometre for your company” Worried what customers might think about an action? Maybe you don’t do it. #SMWStrategy
Yes – “any customer who hates you is passionate about you” i.e. an opportunity to win them over by publicly fixing a problem #smwstrategy