Retailers can no longer ignore social, but if they’re going to get involved, they have to do it right.
Tara Hunt, CEO and co-founder of fashion recommendation site Buyosphere and director of digital and content at Tuxedo Agency, has put together a great presentation that looks at what’s happening in social retail.
At its heart, social retail is about staying “top-of-mind.” When someone thinks about buying a shoes or a coffee table or yogurt, brands in each of those segments should try to be the first that the potential customer immediately considers.
“The retailers that are performing the best are on top of people’s minds,” Hunt tells us. “They’re the ones that are connecting with their customers constantly on social channels.”
It’s not about spouting off marketing and promotions, says Hunt. Retailers must offer good content. They need to contribute to the conversation and the social community if they want to connect.
In the presentation, entitled “The Sinners and Saints Of Social (Retail),” Hunt delves into what it takes to win at social in the long-term, with examples of what retail brands are doing right and wrong.