Do not read this blog post. Really!
In fact, don’t read any blog posts. Blogs are a waste of time. People who write blogs have too much time on their hands, have nothing unique to say and probably do not have a job.
You will not learn anything from this blog or anyone else’s blog.
So if you read this far, you are wasting your time. Other people have nothing to teach you.
If you have read this far, you clearly must not have a job. Because only people who have NO JOB waste their time on blogs.
Facebook? Also for people who have no jobs.
Twitter? Um, I’m not even sure what that is! And I think Google + is just plain Google but a little faster, right?
Facebook is where people post pictures of their kids or their pets or maybe their vacations. Serious people with jobs who make real business decisions do not have kids or pets or take vacations.
Business people in general, your peers and especially your co-workers are not social. They do not want to know that you have a life of any kind outside of the office.
And personal connections in real life or on social networks do not engender trust or make it more likely that you will buy something from another company, simply because you “like” them or follow them or read their blogs.
And Don Draper is not attending the MarketingProfs B2B Marketing Forum in Boston in October where I’ll be presenting on how businesses can actually help people with content marketing. Help people?! I know. Don ain’t buying it.
He knows that change is a myth. He has proven that your buyers just want to be told what to do.
And he knows these discussions about ridiculous innovations in social media, mobile marketing, content marketing, and search engine marketing are simply a waste of time.
So stop looking at Facebook and Twitter. Forget mobile marketing. Keep creating content that only helps you. Don’t go to conferences that talk about change. And whatever you do, please don’t read this blog or any other blog articles.