This week marks Advertising Week’s 10th Anniversary, and as events are underway, thought leaders and industry experts are exposing some interesting insights and providing a new outlook on the various aspects of the industry. Advertising Week is an annual event highly regarded by those in related industries and is a “hybrid of inspiring thought leadership featuring the world’s best and brightest.”
So far, reports confirm that the anticipated event hasn’t disappointed with the depth and breadth of topics and presenters. This year’s topics are heavily focused on the changing landscape of advertising, with a digital focus, and content is specifically addressing diversity and changing consumer habits.
On Tuesday, the appropriately titled panel, Winning, focused on the sweeping changes in media, consumer behavior, globalization and the realization of big data is changing sports marketing for good and forever.
Moderated by WPP’s CEO, Sir Martin Sorrell, the all-star lineup of panelists included, David Stern (Commissioner of the National Basketball Association), Larry Scott (Commissioner of Pac-12), Don Garber (Commissioner of Major League Soccer), and Bill McDermott (CEO of SAP). The panelists are all leaders in leveraging sports, commercial media, and social initiatives to drive deep engagement and marketing convergence.
Panelists discussed how data and social media are changing consumers’ TV habits, but that sports games are still heavily watched due to their real-time value. The exact term used during the event refers to sporting events as “DVR-proof.”
SAP CEO, Bill McDermott, discussed how the new San Francisco 49ers stadium in Santa Clara, California, was built with a focus on digital technology, and the new technologies are aimed at engaging the millennial fan right where they want it – through mobile devices. The technology is bringing real-time game and player analytics to the tips of their fingers and adding a layer of data to the game – one that sports fans want and will now receive.
While in NYC, SAP CEO, Bill McDermott, will be joining panel moderator, Nancy Gibbs (Deputy Managing Editor, TIME Magazine), along with Andrew Liveris (Chairman and CEO of The Dow Chemical Company), Wanjira Mathai (Director and Project Leader, Wangari Maathai Institute for Peace & Environmental Studies) and Luis Alberto Moreno (President, Inter-American Development Bank).
They will be discussing vital resources and how SAP is contributing to sustainability thought corporate initiatives and its market position during today’s Clinton Global Initiative 2013 Annual Meeting (CGI). Bill McDermott’s address at the CGI will be livestreamed.
Photo Source: Ad Week Media Kit