OK, I admit it. I am a sucker for a great slideshare presentation.
I subscribe to a number of respected marketers, business people and brands who create slideshare presentations I think are worth reviewing. And then I like to review them here.
Jeff writes some of the best blog articles on social media marketing, so I knew his slides would be great also. So here is a quick recap of Jeff’s main points. But I invite you to check out all 88 slides which are chock full of great stats and advice for today’s businesses.
How to get found in a universe of over 500 Million + websites, 150 million blogs, 2.2 Billion banner ads served every day, 700,000 keyword searches every minute?
Most marketers are stuck using old marketing techniques and paradigms.
How does your brand cut through the noise of information when “every 2 days we create as much information as we did from the dawn of civilization until 2003” ( ~ Google CEO Eric Schmidt).
How to Succeed in The Digital Age
Step 1: Design and build online assets (website, blogs, social accounts).
Connect an online store, social account and mobile platform to your website. Today’s websites are interactive, frequently updated, using dynamic content like blog articles and social comments and they are integrated with your CRM and Marketing Automation platforms. Today’s website requires amazing digital design, “liquid and linked content,” compelling multimedia, visual content and social connectivity. And today’s website takes advantage of the use of mobile access to allow visitors to “read, view and buy anything, anytime from anywhere.”
Step 2: Develop Your Marketing Strategy.
This will define your vision, target audience and goals along with the tactics and metrics you will use to achieve them
Step 3: Integrate paid, owned and earned media in an integrated way to allow for “multiple channel action.”
Paid digital advertising, Search Engine Optimization, Social channels and email all can be combined for marketing that is more effective than any one tactic used alone. (Jeff has some great tips on social media marketing that you should really check out!)
Step 4: Monitor, Measure and Modify.
One of the greatest benefits of digital marketing is that it can be measured, modified and optimized to meet your buyer needs and your business goals.
You can also see more on Jeff’s blog post on How to Win in the Digital Economy.