If you are trying to recruit social ambassadors for your business, you will undoubtedly run into the challenge from your colleagues that they don’t know what to write about.
If we accept the Social Business imperative, you know we need to grow our army of storytellers in order gain a greater share of voice, to attract an audience of interested parties and ultimately to convert that traffic into quantifiable business.
We have already established that content marketing is seen as important but marketers have been slow to act. We need more than just content, we need to ignite our employees to create great content that moves our prospects to the next stage in the buying cycle.
Well, the big secret in content marketing is that it is not that hard to begin creating a steady stream of relevant content. And you don’t need to sacrifice quality. The objective is to simply answer your customers’ top questions, to rank for the top keywords and to generate enough value in each post that your readers want to share it with their connections and come back again.
So with that in mind, here are 31 ideas I came up with to help you get started. I would love to hear which ones you have found most successful and let me know which ones I’ve missed?
31 Easy Ideas To Create Content Your Customers Want
- Take all the best written content you already have (such as whitepapers) and summarize it
- Take all the best video content you already have, write a summary, then embed it into a blog post
- Take all the slideshare decks you already have and copy the notes into article format and embed it into a blog post
- Take any research reports you have released and summarize the key points and charts
- Ask the project manager who is marketing your webcasts and ask them to send you the notes from each webcast
- Find all your employees who are already blogging on your topical areas and ask if you can syndicate their posts
- Live-blog any events you can attend or ask your team to live-blog any events that cover your industry topics
- Live-tweet the events and create a blog post of the best tweets
- Ask your PR team to send you a transcript of any press releases or executive speeches and turn them into a blog post
- Search Klout and Twitter for the most influential people on Twitter for various keywords where you are trying to rank and use it to create a “list post”
- Create a list of the top blog sites for each keyword group
- Define the top “terms you need to know” for each keyword group
- Debunk the greatest myths for each keyword group
- Identify the top LinkedIn groups for each keyword group
- Curate the top slideshare presentations for each keyword group
- Find the most shared infographics for your keyword groups
- Define your top keywords in a blog post (such as “What is Marketing?“)
- Define the top questions your customers face for each solution area and answer them
- Define the main customer benefits of your solution category (without naming your product)
- Ask your customer service team to answer the frequently asked questions (FAQs) they get
- Interview an external expert for each keyword group
- Interview internal employees and ask them to answer simple questions (by email even) such as who they are, what they do and how it serves your customers
- Ask experts what they think is “the future of” each keyword group
- Ask experts what they think is “the greatest challenges of” each keyword group
- Ask experts what they think is “the number one benefit” of each keyword group
- Define “7 steps to success with” your solution category without naming your product
- Interview customers on what their biggest challenges were, what benefits they achieved and what steps they recommend to anyone considering your solution category
- Identify the top solution providers for your solution category. List yourself last and you can rank for your competitors keywords
- Identify the greatest barriers to success with your solution category
- Curate your own posts and create summaries such as “top articles this year” for your keyword categories
- Identify a recommended reading list of books in your keyword category