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What-Marketing-Heads-Are-Missing

What Marketing Heads Are Missing

While many marketing heads are share metrics that may not matter, but satisfy a client’s needs, it really comes down to understanding your strategy.
Ford’s Future Is In Big Data

Ford’s Future Is In Big Data

Every company is quickly transforming into a tech company. The auto industry is no different, which is why Ford heavily invested in data experimentation.
7 HR Must-Haves For 2015: Winning The Talent War

7 HR Must-Haves For 2015: Winning The Talent War

This is a ‘do or die’ year for organizations that depend on quality, qualified people to leap ahead the competition. Here's what you need to win them over.
woman walks in circles

Making Sense Of A Confusing Talent Marketplace

It is a confusing recovery, but a recovery nonetheless. And for the first time in many years it's going to be a candidate-driven. Are you ready?
Content And Commerce: The Ultimate Balancing Act

Content And Commerce: The Ultimate Balancing Act

Integrating content and commerce is about finding the right balance between nurturing customers and knowing when to get out of the way.