Marketers must track their success and establish the nexus between their efforts and greater demand. See how business intelligence tools can help.
Digital firms like Google and Apple could be a threat to banks' important revenue stream from payments.
When someone with executive presence sets a higher standard and makes us feel motivated and excited about our work, everyone reaps the benefits. See why.
The great thing about marketing in today's world: the principles haven’t changed. Just the mediums. Is it too late to change? Never.
When Benefit Cosmetics talks, its customers feel like the brand is talking directly to them. Find out how this brand provides an experience like none other.
Stop saying sorry when we hurt someone. This will help our young girls to save their “sorry” for when they really need it and when it really matters.
Accenture’s Mark Halverson discusses six key trends shaping the Japanese insurance market.
The new Apple Pay service will force Android OEMs to reevaluate the use of the NFC secure element, and become carrier independent.
Increasing investments in the digital oilfield represent an excellent opportunity for suppliers of automation tools and other technology.
This year, CEO direct pay (base salary + annual incentive + long-term incentives) went up but at a fairly modest rate in the context of shareholder returns.