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Personalization Drives Innovation At Hallmark

Personalization Drives Innovation At Hallmark

You wouldn’t think Hallmark, a company that has been helping people share love and laughter, would need to get more personal. But that’s what it’s doing.
Content Marketing Lessons From This Year’s Emmy Nominees

Content Marketing Lessons From This Year’s Emmy Nominees

There are several entries in this year’s list of nominees that illustrate key concepts in content marketing. Read on, and we’ll show you what we mean.
building

Business Transformation Orchestration

Business transformation has been happening for centuries, but not until recently has an integrated, holistic, and proven approach been available to help.
new hire

Help! My New Hire Is Dr. Jekyll And Mr. Hyde

Ever have a new hire who seemed to have everything you wanted and then found out that he's everything you don't? Here's how you can address it.
communication

Exceeding Expectations

Disappoint a customer, your brand becomes weaker. Exceed their expectations, your brand becomes stronger. Here are some tips for exceeding expectations.