Windows 8 — A Threat To Apple?

With Windows 8, Microsoft has a huge opportunity to displace Apple and other tablets in the enterprise, according to Michael Facemire, senior analyst at Forrester Research.

NEW YORK, NY - OCTOBER 25:  The Microsoft Wind...“When I think mobility, I separate phones and tablets because they have such different user space. Focusing on tablets, Microsoft has a wonderful opportunity because so many enterprises run Microsoft back ends.

The new mobile offering from Microsoft  natively can interact with those servers and infrastructures. It will be easier for developers to promote the data on these back ends through a Microsoft consuming channel.”

Security will become simpler for the many enterprises that run Microsoft’s Active Directory.

Maribel Lopez, principal analyst at Lopez Research, a mobility specialist in San Francisco, thinks Microsoft will do well, but not right away…maybe in a  year and a half.

“We have talked to a lot of companies and less than 10 percent were interested in a Microsoft rollout in the short term. They want it to be more stable and to make sure this is the official Microsoft end strategy. But in the end I see a lot of people excited about integrating their existing Windows world with Win 8, but Microsoft has to demonstrate that it is good.”

Dwight deVera, senior vice president at arcplan, a business intelligence firm, thinks Microsoft will have a hard time displacing Apple devices.

“Steve Jobs did a masterful job of getting to the market first. There’s potential in Microsoft Surface technologies, but a lot of people have iPads. Human nature being what it is, you can’t force a business person to carry two laptops or two tablets. Senior execs have already bought iPads and there is not going to be a CIO who will tell them they can’t use that any more. You need to make the system work on the device.”

Microsoft, he added, is third to the market.

(Image credit: Getty Images via @daylife)