I chanced upon this demo of Sony Xperia Acro smart phone today.
This is the best demo of a product that I have seen in a long long time…
In my opinion, the following aspects makes this the best demo ever:
- It is contextual & experiential (with all the aura of the legendary James Bond, complete with the Bond music).
- It surprises! Not just the one’s who won the phone, but the entire audience.
- This is the stuff that the people in the audience will talk about for sometime to come.
And most important, this makes the point which is at the core of the product – water proof smart phone, delivered in a glass of coke!!!
Kudos to the team for the concept and execution!!!