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How To Translate Customer Loyalty Into Repeat Sales [VIDEO]

How To Translate Customer Loyalty Into Repeat Sales [VIDEO]

The rise of omnichannel commerce has placed major importance on the customer experience – one that takes place between online, offline, mobile and social channels. Organizations that understand the importance of the customer experience, and are prepared to invest…
chart representing innovation

Innovate Today To Build A Vision For The Future

In addition to leading an organization, I’m a consumer and stakeholder in other brands. Like many people, I recognize what companies appeal to the broader masses and which have…
woman review mobile web site

Should You Be Prepared For Google’s Mobile Ranking Update?

If your website gets visitors from Google searches (or you want it to), then you should be aware of the new rankings update that Google is rolling…
finding the right candidate

5 Factors Of An Effective Candidate Recruitment Experience

Forty years ago, recruiters could expect to control the hiring process, advertising jobs in newspaper classifieds and knowing that, for the most part, their company image was…
Four employees gathered around a digital tablet

Why Pipeline Value Is the Most Important Metric To Marketing

As sales becomes increasingly dependent on marketing, organizations face the challenge of building a closed-loop reporting system. Studies show failure to align sales…
man uses smartphone

Branding To Influence Today’s Ultra-Informed Talent

Today’s job seekers are more informed than ever, fully researching companies and reading employee reviews  before they even apply to a job. At the same time, competition for…
small business big data

Small Business, Big Data: How To Extract Audience Insights From Social Media Communities

Big data is the thing of the moment. There are posts upon posts extolling the benefits of social media data and the ability to laser focus your marketing to the most relevant audience. But for many brands, the…
boy explores nature

If Mother Nature Was Your CEO

“Nature is the world’s most effective designer” according to Frank Stephenson, Design Director at McLaren Automotive. Looking at what nature has created over millions of years of evolution
eyes of angry customer

How To Disarm Angry Customers With Social Video?

We have entered an age where the options for customers to connect to brands have become endless. Beyond the traditional online support and telephone options, social media has driven a whole new plethora of places that customers seeking immediate…
zip line

Managing Underperformers

Underperformers can be some of the most frustrating employees. At some point in the employment relationship, you saw potential in the underperformer. That’s probably a big reason why you hired…
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