Run without warehouses. Run with a department of one. Run with less hardware. Run anywhere, anytime. What’s your vision for how your company can run like never before?
With the launch of the new Run Like Never Before advertising and marketing campaign, SAP is inviting people to imagine what is possible for their businesses today. The campaign is designed to show how companies are transforming with powerful innovation from SAP – not only to run better, but to run like never before.
The “Run Like Never Before” campaign is aimed at telling the story of innovation – and how SAP’s strength across the categories of mobile, cloud, analytics, and in-memory computing is bringing the future into focus – today. Rather than using a traditional landing page with product information, the Run Like Never Before campaign links back to the Business Innovation from SAP site to let people further explore how these innovations can enable their vision for their business.
Unlike many B2B campaigns, “Run Like Never Before” aims to connect to audiences across the world on a human level, speaking not to businesses, but to the people behind those businesses. Our campaign is designed to create an emotional impact with imagery, music, and film techniques more typically associated with consumer advertising.
Filmed in five countries and across three continents, the campaign seeks to reflect what global business means today. Whether you’re a small local business or a global corporation, SAP is ready to partner with you to help achieve amazing things for your company.
We invite you to explore the “Run Like Never Before” campaign on this site or through the SAP Youtube, Facebook or Twitter accounts and to imagine the possibilities for your own business. Let us know what you think!