What if I told you that there is a question about your business that you HAVE to ask yourself if you ever want to achieve your optimal level of success?
Then, what if I told you that I would be willing to bet that TODAY you don’t ask yourself this question?
Would you want to know what the question is?
Of course you do and I’m going to tell you right now.
The question you must ask is “Would You Buy You?”
Either from you the business owner, or you the sales person, or whatever role you serve in your organization. And don’t for a minute try to pass off that you aren’t in sales. If your work in any way whatsoever is felt by the customer than you are part of the total customer experience.
Nevertheless, When you are head down day in and day out, leading your business; it is easy to get caught up in your world and lose sight of your competition, your customers and what a true great customer experience looks like.
In today’s marketplace, more geographically diverse than ever full of customers more educated (on products) than ever before, it takes a business more than ever before to deliver a great customer experience.
But just because it isn’t easy to deliver, it doesn’t mean that you don’t have to.
In fact, this heightened awareness that consumers have has led to less patience and greater expectations that ever before. This of course is because options are becoming more available.
And don’t even think for a moment that you have some corner on the market. Even if you do at this very moment, it is only a matter of time before someone sees that as an opportunity to come in and pounce.
So stop and ask yourself this question early and often…If you were a consumer out in the marketplace and you were searching for the product or service that your company offers today, would you buy it from you? Even if you could get it anywhere else?
I, of course am not naïve enough to believe that you represent the wants and needs of every consumer out there. However, knowing the ins and outs of your business you truly understand the capabilities and the experience that your company can deliver. With that knowledge you should be able to look hard at your organization and determine whether or not you are as competitive as you should be. This does require a certain objectivity, but nothing a business leader can’t accomplish if they put their mind to it.
So, would you buy you?
When you are able to say yes with conviction and not because it is your business then you are in a great position (for now). If you can’t be honest with yourself and say yes, then you know what you need to work toward. Either way, it is the continued ability to answer this question with YES that will lead you to continually delivering great results.
In this short video we discuss the question “Would You Buy You” a little bit further.