Robert Strohmeyer raised several questions about Social business – What it actually is? Why is it worth investing in? He asked these questions from Dion Hinchcliffe and Peter Kim, the co-authors of ‘Social Business By Design’ publication. Here is a writeup on article “5 questions on social business” supplemented by several perceptions from us.

What is social business?

According to Hinchcliffe’s and Kim’s answer, social business uses social media “to drive meaningful, strategic business outcomes” by “designing new social business models with customers, employees and partners”.

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