The American population has a number of misconceptions about cloud computing.
According to a study by Wakefield Research for Citrix, 29% of those surveyed believe that the cloud is an actual cloud, the sky, or something weather related.
I don’t mean to pass judgment, and believe me I realize my role at a technology company and writing for a business innovation site puts me at an advantage to understanding cloud computing; however, when I read that 51% of Americans believe that stormy weather interferes with their cloud computing, my gears start to grind.
The cloud is something that nearly everyone uses on a weekly, if not daily basis – despite what the 54% say when they claim they have never used it. It is a transformative technology, in both pleasure and business – but both sides are claiming similar mythical reasons to avoid it.
Myth 1: Cloud Computing is just a trend for consumers
Debunk: False. If you’re a consumer and you use iTunes, or bank online, or buy all your Christmas presents on Cyber Monday – you are totally bought into the fad.
As a business person, you’re probably using cloud at your company without realizing it. Tons of companies are using software to monitor their sales and marketing data in the cloud, as well as using tools that help global organizations collaborate more effectively.
All in all, cloud computing will not disappear, Forrester Research stated that by 2020 Cloud will become a $150 billion market – and I’m pretty sure they know what they’re talking about.
Myth 2: Cloud is Risky and Insecure
Debunk: A common complaint heard is that cloud is riskier than your standard on-premise when it comes to storing data. Not true. You have more control over how your data is stored, shared, and secured as well as what the end user will be able to do with it. Yes it’s true, outages happen, but technology – like humans – isn’t full proof. You need to ensure you pick the right backup strategy depending on your business.
As for the cloud not being secure, I’m sure you watched on the news as companies like Citibank and Sony experienced data breaches. However, there’s always a lesson learned from mistakes and security, both physical and virtual, has beefed up.
It’s also smarter. These data centers where cloud-based software is hosted has top of the link encryption and security tools. According to Daniel Saks, these “tools” include advanced intrusion and zero-day threat detection.
Cloud may not be your end all be all, but if you’re looking to implement cloud in your business, ensure that you are taking these steps to build your strategy.
If you have any other myth’s you’d like debunked, please reach out to me either by commenting on this post, or on Twitter @LindseyNNelson