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Branding Isn’t About Being Cool On Social Media

Branding Isn’t About Being Cool On Social Media

Branding is not about advertising, celebrity actors and cool tweets. It's about providing what the customer wants.
marketing evolution

Why Marketing Evolution Is Failing In The C-Suite

Brands need to think about the way they do digital, social, and even traditional marketing in new ways. Face it, the old way has evolved.
Back To The Basics: Marketing With A Strategy

Back To The Basics: Marketing With A Strategy

If marketers want to be taken seriously within their companies, they have to take the work that they do seriously. Here's why "winging it" isn't enough.
The Direct Effect Customer Experience

The Direct Effect Customer Experience

Get a better sense of what your end customers want to help retailers and dealers become better equipped to deliver the brand and product consistency.