Sales & Marketing Archives

Sales and Marketing are essential pieces of any business. Sales is the line of business that directly impacts your revenue, and your team must be informed and equipped with the right tools in order to sell to your customers. These same customers must also be nurtured to become loyalists to your brand and product. You do this through your marketing teams. The two, paired together, are an unstoppable force and rely on each other to get the job done.

Social Networking Could Have Saved Kodak

Posted in Sales & Marketing By Ramesh Ramakrishnan, Published on May 17, 2013

Thanks to social networking, the recent past witnessed hyper-communication in most of the fields with…

Unlock The Science of Relationships And Sell The Social Customer

Posted in Sales & Marketing By Margot Heiligman, Published on May 17, 2013

Social Cues Science World Report disclosed recently that the more the number of past romantic relationships a study participant had, the more interests they list on their Facebook profile. …

6 Ways B2B Marketers Can Use Paper.li For Contextual Marketing

Posted in Sales & Marketing By Margot Heiligman, Published on May 16, 2013

When we said our goodbyes to Google Reader last month, B2B marketers were looking for ways to fill a void of a content curation staging place. Relevant curation of content and…

Calculating Marketing ROI: If You Can’t Measure It, Don’t Invest

Posted in Sales & Marketing By Nick Petri, Published on May 16, 2013

Having trouble calculating marketing ROI for your marketing campaign? My advice is to pull the plug. In my days as an equity analyst, I would occasionally be asked to give…

Building High Performing Sales Teams

Posted in Sales & Marketing By Mukesh Gupta, Published on May 15, 2013

Are you under constant pressure to deliver an ever increasing sales…

Why The Epic J.C. Penney Mea Culpa Will Work

Posted in Sales & Marketing By Steve Olenski, Published on May 15, 2013

Back in June of last year as I became aware of what was going on inside J.C. Penney headquarters I penned JC Penney’s Epic Rebranding Fail. I heard from…

What Is Social Selling? Connections And Content!

Posted in Sales & Marketing By Michael Brenner, Published on May 15, 2013

Social selling is a hot buzzword being thrown around today. What is social selling and how do tomorrow’s top sales…

Programmatic Advertising – My Curious Quest Continues

Posted in Sales & Marketing By Steve Olenski, Published on May 14, 2013

Back in March of this year I penned What Is Programmatic Advertising And Is It The Future? The opening sentence said it all: “I am by nature a very curious…

How Storytelling Improves Sales And Customer Experience

Posted in Sales & Marketing By Daniel Newman, Published on May 13, 2013

Sales people, at least the ones that I have met,…

How To Build The Perfect Instagram Profile [Infographic]

Posted in Sales & Marketing By Gerry Moran, Published on May 13, 2013

The iPhone and other smartphones are now the most used cameras in the world, which means you need to be thinking about using Instagram for business! Is your Instagram…