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  • Get Social And Engage Customers: 5 Tips
    Get Social And Engage Customers: 5 Tips by Kristin Mestre
    Published on April 21, 2015
    Social media is a key tool for marketers, and if you’re not using it to reach and engage with your customers, you’re missing out. To learn from the best in the business, I traveled to San Diego to attend…
  • McDonald’s Simplifies: A Lesson In Customer Satisfaction
    McDonald’s Simplifies: A Lesson In Customer Satisfaction by Danielle Beurteaux
    Published on April 17, 2015
    Well, finally! That thought was no doubt shared by McDonald’s breakfast fans recently, after the fast food giant announced that it would pilot all-day breakfast menus in certain San Diego restaurants. According to a YouGov survey, McMuffin fans are…

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Unlike Marketing Messages, Stories Are Messy

Unlike Marketing Messages, Stories Are Messy

Marketing messages aren't real stories -- stories represent life. And life is messy. So if you find a flaw in your perfect story, don't fix it. Embrace it.
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“Who’s The Bad Guy?”

Embrace the obstacles between your customers and a purchase. Next time you develop a new marketing message, ask yourself, "Who's the bad guy?"
5 Marketing Lessons From Warby Parker

5 Marketing Lessons From Warby Parker

Envision something people will love. Make every experience special. Be good to those who support you. And that’s it, really. Because the rest will follow.
The Right Way To Amplify Your Message

The Right Way To Amplify Your Message

Businesses should not use social media to self-promote. Instead, they should use it to engage with their audience and build a loyal following.