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  • Fox Bans Super Bowl Ad: Plan Backfires Ad Goes Viral [VIDEO]
    Fox Bans Super Bowl Ad: Plan Backfires Ad Goes Viral [VIDEO] by Daniel Newman
    Published on January 29, 2014
    Well played Fox Television.  In your attempt to keep your hands from getting dirty you went ahead and outsmarted yourself. If you didn’t hear, Fox decided not to allow a commercial from the “Make your own…
  • This Advertising Is Completely Fake And It’s Brilliant
    This Advertising Is Completely Fake And It’s Brilliant by Steve Olenski
    Published on June 10, 2013
    Every now and then an advertising or marketing campaign comes along that not only catches my eye but makes me sit up and take notice.  For any number of reasons, be it the design, the words, the production value and so on.

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Guilty! Practicing Marketing Without A License

Guilty! Practicing Marketing Without A License

The market will eventually weed out those who haven’t kept up to date. But, you can continue ‘practicing’ for quite some time before that happens.
Content Marketing Lessons From This Year’s Emmy Nominees

Content Marketing Lessons From This Year’s Emmy Nominees

There are several entries in this year’s list of nominees that illustrate key concepts in content marketing. Read on, and we’ll show you what we mean.
communication

Exceeding Expectations

Disappoint a customer, your brand becomes weaker. Exceed their expectations, your brand becomes stronger. Here are some tips for exceeding expectations.
Viral Marketing Is A Myth

Viral Marketing Is A Myth

Rather than perpetuating the viral marketing myth, let’s talk about virality. It's beyond your control, but there are things you can do to help it along.
agency spending report

Marketers: It’s Time To Take A Closer Look At Agency Spending

A disciplined look at marketing spend with agencies can save a significant amount of money and lead to productive partnerships.