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  • Fox Bans Super Bowl Ad: Plan Backfires Ad Goes Viral [VIDEO]
    Fox Bans Super Bowl Ad: Plan Backfires Ad Goes Viral [VIDEO] by Daniel Newman
    Published on January 29, 2014
    Well played Fox Television.  In your attempt to keep your hands from getting dirty you went ahead and outsmarted yourself. If you didn’t hear, Fox decided not to allow a commercial from the “Make your own…
  • This Advertising Is Completely Fake And It’s Brilliant
    This Advertising Is Completely Fake And It’s Brilliant by Steve Olenski
    Published on June 10, 2013
    Every now and then an advertising or marketing campaign comes along that not only catches my eye but makes me sit up and take notice.  For any number of reasons, be it the design, the words, the production value and so on.

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6 Rules To Rock LinkedIn For Lead Generation [INFOGRAPHIC]

Overlooking LinkedIn is a major mistake. That’s because LinkedIn is where business happens online. Here are some tips for generating leads with LinkedIn.
4 ‘About Us’ Page Myths

4 ‘About Us’ Page Myths

There are some pieces of conventional ‘About Us’ wisdom that may actually hurt your brand identity more than they help it. Here's four of them.
How Do You Make Your Customers Feel?

How Do You Make Your Customers Feel?

People will forget what you said and did, but people will never forget how you made them feel. This is especially true in customer service.
hot air balloons

How To Create A Competitive Claim That Is More Than Hot Air

Most companies struggle with defining what makes them unique; different from their competitors. Here's why and what they can do to overcome it.
5 Reasons Your Web Site Isn’t Converting

5 Reasons Your Web Site Isn’t Converting

If your website isn’t converting, there’s got to be a reason for it – and it’s probably one of these.
Digital Business: Time To Rethink Website Copy?

Digital Business: Time To Rethink Website Copy?

We have entered a world where social, content, and search are changing and you have to build a Web site that supports it. Is it time to rethink your website copy?