Small to medium-size enterprises (SMEs) are waking up to the benefits big data can offer their business and are realizing the competitive advantage it can hold, according to an online poll of 154 C-suite executives at international companies, conducted by Harris Interactive on behalf of enterprise application software provider SAP.
The survey suggested these businesses are moving faster than their larger competitors to leverage big data, although just 25 percent of respondents could agree on a similar definition of big data—a loosely defined term used to describe large, complex data sets.
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