Author Archives: Todd Wilms
As a PhD student at Boston College, we have focused a great deal on both past trends and current developments in social media. As we reflect on the present and the past of the social web, I found myself considering the future directions in the field.
Though Madison Avenue largely forgets seniors in general, they are now a demographic grossly overlooked on social media. Those 65 years and older are changing: they are living longer, are more active, and becoming increasingly literate online.
Mel Brooks has been taking audiences along for his ride for decades. The director of memorable comedies like Blazing Saddles, The Producers, and Young Frankenstein was also the executive producer of films like The Elephant Man. He is one of only 14 people to win Emmy, Grammy, Oscar, and Tony Award, and will be given the 41st AFI Life Achievement Award at [...]
Who are the best marketers out there right now? Who are the leaders shaping the way businesses interact with their customers and the marketplace? Big questions, right? What is more important than “who” is doing it, is “what” are they doing to meet the ever-changing needs of customers and to deliver results for their companies.
All of us would do well with a second bite at the apple, another chance to go back and do it all over again. Our mistakes, as much as our successes, define us and can help steer us forward today.
I still remember sitting in my dorm room at Boston College during the spring of 2004 when Facebook literally first burst onto the scene. Something that has since become such an integral part of 1 billion lives meant NOTHING to anybody. Due to the proximity to Harvard, BC was [...]
On Earth Day, 1971, Keep America Beautiful ran the now-famous PSA – “The Crying Indian“- for the first time. It had a stunning effect on the populace, and shined a much-needed light on the behaviors that cause pollution. We are faced with a similar watershed moment. But instead of trash littering our rivers and streams, [...]
We are awash in content. It is actually a problem now. As audiences have become more vocal about what they need, brands and businesses have become more active in providing them that “great” content. “Alas” – and you will excuse the vernacular – “most of it ain’t great.”
Most brands struggle to get appropriate attention for their new ideas. Typically, new products have a highly orchestrated PR strategy, calling in favors from influencers and media, and drawing crowds by having The Black Eyed Peas or Pearl Jam play at an event.
It is the fastest selling paperback of all time. It has spawned an ever-burgeoning genre of romantic erotica. The new movie already has stars, directors, and writers fiercely positioning for roles and will look to be the new adult Twilight series. But, does it belong in the workplace? This was the exact question I asked when [...]