About Tim Minahan

Tim Minahan is CMO, SAP Cloud

Recent Stories

Create Compelling Content For Inbound Marketing (Part II): Map The Decision

Create Compelling Content For Inbound Marketing (Part II): Map The Decision

by Tim Matthews, VP of Marketing, Incapsula A best practice in pull, or inbound, marketing is aligning your content with the purchase process—often called “the buyer journey.” Think about how buyers first become aware of your product and then ultimately…
Welcome To The Virtual Enterprise

Welcome To The Virtual Enterprise

Today’s enterprise is more virtual and connected than ever. And when it comes to managing the resources and processes that make things run simple, traditional models and systems no longer apply.
innovation in the cloud

Fueling Innovation In The Cloud

When the topic of cloud rolls in during any business conversation, the benefits of lower up-front implementation costs, faster deployment, frequent updates and integration with legacy systems are typically front…
customer engagement in process with clouds in the background

Cloud Your Thinking About Customer Engagement

Your customers are more digitally connected, socially networked, and better informed than ever before. They live ‘in the moment’, interacting with friends…
cloud

Beyond TCO: The Real Value Of The Cloud

Ask ten people what the Cloud is and you’ll probably get ten different answers. The Cloud is fast becoming the defacto standard for deploying and managing technology. But there’s…
The Predictive Business: When Real-Time Is Not Enough

The Predictive Business: When Real-Time Is Not Enough

Business is moving faster than ever. And real time is no longer enough. To stay ahead of the competition, companies must not only sense…
The Predictive Business: Because What You Can’t Predict Can Hurt You

The Predictive Business: Because What You Can’t Predict Can Hurt You

The road is littered with the remnants of companies that failed because they didn’t anticipate changes in market dynamics and customer demands. To remain relevant, companies must become Predictive Businesses and not only sense the present, but see the…
The Predictive Business: Because Real-Time is No Longer Enough

The Predictive Business: Because Real-Time is No Longer Enough

We live in an “always on” culture in which everyone is digitally empowered. There are officially more mobile devices than people in the world. More than a billion of us participate in social networks. Over 15 billion web-enabled devices…
Slavery: The Biggest Supply Chain Risk You Never Knew Existed [VIDEO]

Slavery: The Biggest Supply Chain Risk You Never Knew Existed [VIDEO]

Originally posted on Ariba.com on October 30, 2012 There are slaves in your supply chain. There, I said it. According to the International Labour Organization (ILO) there are more than 20 million forced laborers around the world today. And,…