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The 7 Types Of Sales And Marketing Waste

The 7 Types Of Sales And Marketing Waste

Sales and marketing dollars are a terrible thing to waste. The concept of “muda” — a Japanese term meaning “waste” — is central to Lean Manufacturing principles, and has its roots in the famed Toyota Production System….
dial to make the view clearer

Do You Know Enough About Your Buyers?

By this point, it’s not exactly groundbreaking to emphasize how important it is for sales and marketing teams to develop a clear…
summer interns

Ace Your Internship by Setting the Right Goals

With a new school year underway, OpenView Labs said fond farewells to our crop of summer interns. Our team had a great team of interns this summer,…
horse leaving the gate first in a race

4 Things to Learn About Your Competition

If you are looking to enter a new market or to redefine your positioning in an existing market, a thorough analysis of your competitors’ performance and financial health is essential.
ozzy osbourne provides inspiration

Entrepreneurial Inspiration Courtesy of Ozzy Osbourne

Despite his fame and long-term success, Ozzy Osbourne is hardly a candidate for a role model of any kind. Nevertheless, if you are a fan of his…
Appreciating Hard Work: 4 Entrepreneurship Lessons from Trek Bicycle’s CEO

Appreciating Hard Work: 4 Entrepreneurship Lessons from Trek Bicycle’s CEO

I really enjoyed reading a recent blog post featured in the “Boss” section of New York Times by John Burke, CEO and President of Trek Bicycle. Trek Bicycle has…
newspaper boat

Traditional News Media: Alive or Dead?

In the last 30 days alone, we have witnessed the purchases of two major newspapers with storied pasts: John Henry, the principal owner of Red Sox and Liverpool FC,…
market segmentation analysis

The Hardest Part of Market Segmentation: Hypothesis Development

In the market research toolkit offered to OpenView’s portfolio of expansion-stage companies, our research and analytics team is often asked to segment the company’s market and recommend the…
5 Quick Ways To Evaluate Your Market Size

5 Quick Ways To Evaluate Your Market Size

Back-of-the-envelope methods VCs use to measure market size of startups. If you are in the consulting business or into technology startups, you are probably very…
Expansion-Stage CEOs: Have You Found Your Second-In-Command?

Expansion-Stage CEOs: Have You Found Your Second-In-Command?

Successful fast growth companies have a secret sauce: A problem solving, operationally focused second-in-command. I am not going to beat around the bush: Being an expansion-stage…