Author Archives: Tien Anh Nguyen
Better Meetings: 4 More Essential Questions To Ask Before Accepting A Meeting Invite
There’s no bigger productivity killer than unnecessary meetings. Here are four questions to ask before accepting a meeting invite to have better meetings and cut down on meetings that aren’t essential.
Startup Marketing: 5 Ways To Laser Focus Your Marketing Strategy
5 different ways to build more focus into your marketing strategy to amplify the impact of your branding and market awareness investment.
Startup Marketing: Doing Less Can Actually Increase Your Brand Awareness
It may sound counter-intuitive, but doing less could actually be your best bet to increase your brand awareness and improve your marketing performance.
Building A Partner Ecosystem, Part 3: Partnership Development
Strategic business partnerships add tremendous value to a company’s market position, operational effectiveness, and competitive edge. Read on for specific examples of the benefits of partnership development.
Building a Partner Ecosystem, Part 2: Partnerships with Professional Service Providers
Strong partnerships with professional service providers are crucial to allowing a technology company to provide a satisfying full product experience for its customers.
Building Your Partner Ecosystem, Part 1: Who Are Your Potential Ecosystem Partners?
Building a partner ecosystem is important to your company’s distribution strategy. The post will discuss the most common types of ecosystem partners in the software industry.
Professional Services for Software Companies: People, Organization, and Processes
When it comes to professional services for software companies, the best talent needs to have a rare combination of technical expertise, collaborative working style, and a customer-centered attitude.
Managers Who Matter: Mid-Level Management
Mid-level management and executives have got a bad rap but they really are the most important team members in your organization.
Empower Your Software With A Successful Professional Services Team
To compete successfully with major incumbent software vendors, expansion-stage companies need to develop an effective professional services organization.
Entrepreneurship And Innovation Lessons From Boise, Idaho
In recent weeks, air travelers and aviation industry insiders have undoubtedly been following the unfolding saga of the burning battery packs that have led to the global grounding of all 787 Dreamliners, considered to be Boeing’s aircraft of the future. It is a disaster that might end up costing Boeing [...]
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