About Timo Elliott

Timo Elliott is an innovation evangelist and international conference speaker who has presented to business and IT audiences in over forty countries around the world. A 23-year veteran of SAP BusinessObjects, Elliott works closely with SAP development and innovation centers around the world on new technology directions. His popular Business Analytics blog at timoelliott.com tracks innovation in analytics and social media, including topics such as big data, collaborative decision-making, and social analytics. Prior to Business Objects, Elliott was a computer consultant in Hong Kong and led analytics projects for Shell in New Zealand. He holds a first-class honors degree in Economics with Statistics from Bristol University, England.

Recent Stories

data

A Common Analytic Fail

Ghost.org is a freemium blogging platform. On the company blog, Ghost founder and lead designer John O’Nolan wrote a post talking about how the company was using analytics to improve the user experience and get more paid users: How We…
Why Marketing Has A Branding Problem

Why Marketing Has A Branding Problem

Isn’t it the ultimate irony? The word “marketing” is often used to indicate a lack of meaningful content, as in “no, I want real content, not just a…
Vodafone Netherlands: New Products Made Simple [VIDEO]

Vodafone Netherlands: New Products Made Simple [VIDEO]

Vodafone Netherlands has more than 5 million customers. Like most telecommunications companies, they use big data analytics to optimize their marketing spend and customer satisfaction — for example, to…
analytics

7 Interesting Big Data And Analytics Trends For 2015

Happy New Year! Here’s a list of what I find are the most interesting trends in analytics in 2015. Why the italics? Because most of what will happen…
Combatting Data Puddles

Combatting Data Puddles

Since the dawn of analytics organizations have struggled to provide fast, flexible analytics for business users while also ensuring that there’s a common view of…
What Is HTAP?

What Is HTAP?

HTAP stands for Hybrid Transaction / Analytical Processing — and it’s the future of business applications. The term was coined in early 2014 by analyst firm Gartner to describe a new generation of in-memory data
From Data Lakes To Data Swamps

From Data Lakes To Data Swamps

Data lakes may be overhyped, but they clearly represent a new opportunity for enterprise analytics. The danger is that: “By its definition, a data lake accepts any data, without oversight or…
On The Nature Of Reported Truth

On The Nature Of Reported Truth

I find it painful that despite all the amazing data available at our fingertips, it’s sometimes still so hard to get at the “truth.” Just one recent example: recent unemployment figures in…
big data at work

My Big Data Inspiration Day Presentation [VIDEO]

I recently presented at the Big Data Inspiration Day in the Netherlands, talking about real-life organizations that are using Big Data to get closer to customers, inspire employees, and optimize resources in real time. Here’s an edited-down version of my…
Data Privacy Needs You

Data Privacy Needs You

The United Nations just adopted a new resolution “urging all countries to protect the right to privacy in digital communications and to…