About Timo Elliott

Timo Elliott is an innovation evangelist and international conference speaker who has presented to business and IT audiences in over forty countries around the world. A 23-year veteran of SAP BusinessObjects, Elliott works closely with SAP development and innovation centers around the world on new technology directions. His popular Business Analytics blog at timoelliott.com tracks innovation in analytics and social media, including topics such as big data, collaborative decision-making, and social analytics. Prior to Business Objects, Elliott was a computer consultant in Hong Kong and led analytics projects for Shell in New Zealand. He holds a first-class honors degree in Economics with Statistics from Bristol University, England.

Recent Stories

Top Big Data Challenges Revisited

Top Big Data Challenges Revisited

We’ve now been wrestling with enterprise big data for a few years. Here’s a summary of our progress so far. There’s still a lot of technology to learn There’s a lot of new technology to master, and it’s changing fast. There…
The Big Data Playlist!

The Big Data Playlist!

  A top ten of Big Data soundtracks, old and new—enjoy! 1. The Police—Too Much Information First and foremost, what defines big data? Well, doh, it’s BIG (although there are are
album cover

The Joy (Division) Of Visualization

This morning, I had one of those serendipity moments. As I was waiting at the bus stop to take my daughter to school, I noticed one of the other pupils was wearing a t-shirt with the classic cover of Joy…
data

A Common Analytic Fail

Ghost.org is a freemium blogging platform. On the company blog, Ghost founder and lead designer John O’Nolan wrote a post talking about how the company was using analytics to improve the user experience and get more paid users: How We…
Why Marketing Has A Branding Problem

Why Marketing Has A Branding Problem

Isn’t it the ultimate irony? The word “marketing” is often used to indicate a lack of meaningful content, as in “no, I want real content, not just a…
Vodafone Netherlands: New Products Made Simple [VIDEO]

Vodafone Netherlands: New Products Made Simple [VIDEO]

Vodafone Netherlands has more than 5 million customers. Like most telecommunications companies, they use big data analytics to optimize their marketing spend and customer satisfaction — for example, to…
analytics

7 Interesting Big Data And Analytics Trends For 2015

Happy New Year! Here’s a list of what I find are the most interesting trends in analytics in 2015. Why the italics? Because most of what will happen…
Combatting Data Puddles

Combatting Data Puddles

Since the dawn of analytics organizations have struggled to provide fast, flexible analytics for business users while also ensuring that there’s a common view of…
What Is HTAP?

What Is HTAP?

HTAP stands for Hybrid Transaction / Analytical Processing — and it’s the future of business applications. The term was coined in early 2014 by analyst firm Gartner to describe a new generation of in-memory data
From Data Lakes To Data Swamps

From Data Lakes To Data Swamps

Data lakes may be overhyped, but they clearly represent a new opportunity for enterprise analytics. The danger is that: “By its definition, a data lake accepts any data, without oversight or…