It’s no secret that the amount of data businesses must manage is growing dramatically. Business applications, sensors, consumer devices, and social networks are generating a huge volume of information— a trend known as “big data”— at a faster pace and with greater variety than ever before. On top of this mountain of data, customer expectations are shifting dramatically.
Consumers no longer make purchasing decisions based on great advertising or on information from a single source. Today, consumers have access via social networks to …
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