Recent Stories

Serving A New Generation Of Consumers With Predictive Analytics

Serving A New Generation Of Consumers With Predictive Analytics

Consumers today are savvy, fickle, and demanding. They want to be associated with brands that are relevant and compelling. With the evolution of social media, today’s global marketplace…
mystery gift box

Bad Data The Culprit In Weird Holiday Gift List Mystery

Come holiday season and it’s normal for your promotional mail to increase four folds. But this holiday, I received a few weird offers—a hearing aid, a retirement community…
people run down stairway

Agile Marketing With Advanced Analytics

“In preparing for battle, I have always found that plans are useless, but planning is indispensable.” - General Dwight D. Eisenhower Faced with rapid changes in marketing over the last few years, marketers are under…
Navigating The Buyer's Journey

Navigating The Buyer’s Journey [Infographic]

The buyer’s journey can be difficult to navigate. Research suggests that due to information accessibility, there is increased competition on the order of 48% affecting your customer’s buying experiences. Customers’ expectations are rising (like a river!) and changing rapidly (again!)…
Most Important “V” and the “C” of Big Data for Business Users

Most Important “V” and the “C” of Big Data for Business Users

If you do a search on big data, you’ll see articles about the three Vs of big data (volume, velocity, and variety) and two Cs (collection and consolidation). However, the most important V and C for business users are…