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Why Music Plays A Big Role When It Comes To Branding

Why Music Plays A Big Role When It Comes To Branding

I know, far it be for me to write an article which brings together music and branding. I kid of
Why Advertisers Shouldn’t Use Celebrities In Their Social Media

Why Advertisers Shouldn’t Use Celebrities In Their Social Media

Celebrity advertising has long been a mainstay of the marketing industry. People instinctually trust those they feel they know, and with the rise of mass media, television, and the internet in the 20th century, all of a sudden there was…
Major Retailer Uses Marketing Orchestration To Reach Consumers

Major Retailer Uses Marketing Orchestration To Reach Consumers

Yesterday was the Super Bowl post mortem. The day after. The day when we all share our collective…
Are Super Bowl Commercials Worth The Cost For A Brand?

Are Super Bowl Commercials Worth The Cost For A Brand?

I could literally just write that title then leave the rest of this article blank and let everyone chime in and fend for themselves as to where they fall in this debate. This epic debate,
number 9

The Nine-Letter Word Every Marketer Needs To Remember At All Times

On December 16th of last year, I posted a collection of predictions for the coming year from and for…
Top Emerging SEO Tools To Use In 2014

Top Emerging SEO Tools To Use In 2014

Whether you’re just getting started with SEO or have been at it a while, online…
Godfather novel cover

Why Marketers And Advertisers Should Not Listen To The Godfather [INFOGRAPHIC]

Far be it for me to question The Don. I mean who am I to dare challenge Vito Corleone? And who I…
mobile marketing and advertising

Is This The Future Of Mobile Marketing And Mobile Advertising?

Being the pop culture savant I am – as witnessed by my recent article 2014 Marketing Predictions With A Twist (click on the link, you’ll see what I mean) – when I first heard
Springsteen album cover

My New Year’s Resolution For All B2B Marketers

A few weeks ago I wrote an article entitled 2014 Marketing Predictions With A Twist. It was my offbeat attempt at combining a staple of this time of the year – marketing forecasts, with pop culture. In the piece are…
example of mobile technology

How Lowe’s, Zappos, And IKEA Use Technology To Provide Value

The evolution of technology within the retail and e-commerce space is shaping how consumers behave and interact with brands and savvy, smart retailers know that understanding shoppers’…