No matter where we come from or where we’re headed or who we are, we could all use a little more generosity in our lives, right? Wouldn’t the world be a better place if more people had “a quality that’s a lot like unselfishness — someone showing generosity is happy to give to or share time, money, food, or whatever with others?”

For those who don’t know me, I am a huge fan of (in no specific order): coffee, breathing, peanut butter and puns. The latter of course is the reason for my purposely misspelled word in the title above. Ok, maybe it’s not a pun in the biblical sense but I think it’s a pun nevertheless….

Location-based advertising is rapidly becoming the “next big thing.” Having the ability to hit (figuratively) someone with an ad on their mobile device based on their location at any given moment in time is, well pretty darn exciting and most assuredly very promising in terms of success.

Back in June of last year as I became aware of what was going on inside J.C. Penney headquarters I penned JC Penney’s Epic Rebranding Fail. I heard from some in the marketing world who thought my use of the word “epic” was too harsh. My response to them at the time was along the lines of “perhaps, but we just don’t yet, do we?”

Back in March of this year I penned What Is Programmatic Advertising And Is It The Future? The opening sentence said it all: “I am by nature a very curious person especially when it comes to the world of marketing, advertising and branding.”

I was wrong. I stand before you – well actually I am sitting as I write this, but regardless I am here before you to beg forgiveness, to tell you I was wrong – dead wrong when it comes to integrated marketing or cross-channel marketing or omni-channel marketing or whatever other phrase you know it by.

Should Big Data Be On A Data Diet? My oxymoronish title aside, two esteemed professors at an Ivy League school say that while those in the marketing world continue to struggle with how to handle all the big data they are accumulating, they may in fact be wasting their time and more than likely need to go on what they refer to as a “data diet.”

Three days ago. Just three days ago right here in these hallowed halls, as it were, I scribed a column entitled For Brands There’s A Fine Line Between Capitalism And Capitalization – At Least There Should Be. The article essentially spoke to the fact that some brands will do whatever it takes [...]

I realized in penning this particular article that there are some brands who simply will not care. They will not care about crossing any lines – fine or otherwise. They will do whatever it takes, regardless of such minor details as ethics and morals, to move their product, whatever said product may be.