Page 1 of 11
Author Archives: Stacy Ries
Going Beyond The Predictive Analytics Pilot To Get Real-time Lift
In a recent Bloomberg BusinessWeek interview with Clay Christensen, Harvard Professor and author of The Innovator’s Dilemma, he talked about the problems facing managers today. “Why is it so hard for senior managers to spot a threat?
Predictive Analytics: Dare To Try It At Home?
Since the New York Times’ February 2012 article about “the intersection of data and human behavior”, How Companies Learn Your Secrets, I have had many conversations about what Predictive Analytics means for marketers. One key factor is the change in how we consume …
Page 1 of 11
Recent Comments