Recent Stories


Serving The Customer Of One: Adidas’ Quest To Run Simple

As a tween in the Midwest during the early 80s, I was a huge fan of John Hughes movies. Characters like Molly Ringwald, Judd Nelson, and the rest of The Breakfast Club crew were fascinating to me. Personal style was a key part…
books and tablet

3 Key Takeaways For Retailers From Back to School

Like most parents I know, I avoided back-to-school shopping as long as possible. School supplies and fall clothes were the last things on my mind during camp sessions and family vacations.  As August sped by, I had no choice…

4 Key Trends in Grocery Shopping Preferences [New Data]

With the recent Nielsen study stating that “As of Q1 2014, for the first time, a majority of Americans of all age groups…

Rethinking The Retail Supply Chain: We’re At A Critical Reset Moment

Ever since Wal-Mart revolutionized the supply chain, and Amazon brought it into the digital world, retailers have been trying to figure out how to keep up with the rise of…
mobile applications

3 Ways To Inject Customer Centricity Into Your Retail BI Strategy

Retailers can’t build consistent and relevant consumer experiences from gut feelings and intuition. In the digital age, analytics initiatives are necessary…
effective communication

Want To Build A Loyal Retail Tribe? Two Words: Omnichannel Experiences

Did you know that $1.1 trillion in sales were influenced by the Web? From these numbers it’s clear that the Web has become a strong influencer of…
retail mall affected by trends seen at the Oscars

5 Takeaways For Retailers From The Oscars

An explosion of touch points – social platforms, online review forums, and competitive pricing apps – provides not only consumers but…
Build A Holistic Consumer Experience: 3 Omnichannel Tips For Retail

Build A Holistic Consumer Experience: 3 Omnichannel Tips For Retail

Commerce has changed, and with it, so have consumers’ expectations for retail sales experiences. Consumers are still venturing to brick-and-mortar stores to browse and buy appealing products. But they’re…
red carpet

What Does A Flurry Of Flashbulbs Tell Retailers? Burberry Knows

Angela Ahrendts, the new Apple executive, is known for merging the “digital experience with the in-store experience.” As Fast Company noted in a
IT Redefines Business Evolution

IT Redefines Business Evolution

“New year. New you.” I can’t tell you how many times I’ve read or heard this phrase over the past few weeks as we’ve prepared to…