Recent Stories

The New Face Of Sales Enablement – Part 3

The New Face Of Sales Enablement – Part 3

by Dave Hutchison, Head of Marketing, SAP North America In prior stories about sales enablement, I talked about sales and marketing planting One Flag together and…
Why Deepwater Oil Drillers Face Challenges From Outer Space

Why Deepwater Oil Drillers Face Challenges From Outer Space

by John Ward, Marketing Manager, SAP To tap into the world’s offshore oil reserves, you need to travel to some pretty remote locations – and be willing to go farther once you…
“Real Time” Isn’t Fast Enough: Transforming Finance To Stay Ahead Of The Curve

“Real Time” Isn’t Fast Enough: Transforming Finance To Stay Ahead Of The Curve

by Thack Brown, COO Americas, SAP I recently took a trip to a place I hadn’t been in 17 years. After landing at the airport, I got my rental car and used…
industrial internet of things

Seizing Opportunity In The Industrial Internet Of Things

by Georg Kube Industrial machinery and component manufacturers can now draw huge volumes of data from billions of machines, equipment, and components. This makes the industry ripe to embrace technology and innovation — increasingly referred to as the Industrial Internet…
The Pull Marketing Three-Step: Act, Decide, And Emote Like Your Buyer

The Pull Marketing Three-Step: Act, Decide, And Emote Like Your Buyer

by Tim Matthews Part I – Be The Buyer Buyers are much more in charge of their purchasing than they ever have been because the information they need to make decisions…
How The Cloud And Real-Time Analytics Is Revolutionizing The Oil And Gas Industry

How The Cloud And Real-Time Analytics Is Revolutionizing The Oil And Gas Industry

by Eric Willcox It’s a given that any company in any industry would like to simplify its operations and more quickly make decisions and innovate. For oil and gas companies, this would translate into a
Welcome To The Virtual Enterprise

Welcome To The Virtual Enterprise

by Tim Minahan, Chief Marketing Officer, SAP Cloud Today’s enterprise is more virtual and connected than ever. And when it comes to managing the resources and processes that make things run simple, traditional models and systems no longer apply.
5 Tips For Exceptional Leadership

5 Tips For Exceptional Leadership

by Leagh Turner, Chief Operating Officer, SAP Canada What makes a good leader? Looking at my own personal growth at SAP, I have found that the Holy Grail of leadership today is engagement. It’s only through truly engaging customers that…
How Big Data Is Like Big Tobacco – Part 2

How Big Data Is Like Big Tobacco – Part 2

by Tim Walsh, Global Vice President, Customer Engagement and Commerce, SAP (Part 1 of this series is here). Bad news for Big Data. We are accelerating through the litigation step and going straight to government intervention. If you thought the…
Top Utility Industry Trends Driving The Need For Ongoing Innovation

Top Utility Industry Trends Driving The Need For Ongoing Innovation

by Henry Bailey, Global Vice President, Industry Business Unit for Utilities, SAP In my role at SAP, I’m responsible for the go-to-market strategy for utilities globally. In this capacity, I’m privy to a…