Author Archives: SAP Guest
Deliver a Great Sales Experience To Prospects, Including Those That Don’t Buy (Chapter 4)
So the key question is: What kind of sales experience are you delivering to all of your prospects – including those that weren’t qualified or didn’t buy? This is important because, whether a prospect buys or not, their experience interacting with your company will create a lasting impression.
Warning: Talent Cliff Ahead, Part 2
In the first of a two-part article on the talent cliff, we presented some of the major talent management issues that professional services executives face. Here, we share insights and preventive actions to consider in avoiding the talent cliff.
Big Data Is Hollywood’s New Rising Star
Are you ready for Big Data at the big screen? It’s true. Hollywood has discovered Big Data’s talents to determine how to distribute and promote movies.
Catch Me (Real-Time) If You Can!
By Charlotte Han | @sunsiren | LinkedIn Last week, Twitter announced a new ad format, Keyword Targeting in Timelines, which means brands can now find potential customers real-time when purchase intent appears. Here’s an example from Twitter.com: “For example: let’s say a user …
Warning: Talent Cliff Ahead, Part I
This article is the first of a two-part series on the pending “talent cliff,” an important topic to professional services leaders. We discuss why this critical situation exists and provide some related insights from the newly published 2013 PS Maturity Benchmark for professional services.
New Twitter Ad Format: Pandora’s Box Or Real-Time Revenue Machine?
Last week, Twitter announced a new ad format, Keyword Targeting in Timelines, which means brands can now find potential customers in real-time when purchase intent appears.
5 Actions to Unleash Your Software Magic, Innovate And Grow
By Ido Shamgar To win in the global competition and meet the rapidly evolving customer needs and changing business environment, companies have only one viable option: innovate. The time required for a new product or service to be developed and brought …
Sales Mobility: How Do I Get Started?
There are a vast number of lessons to be learned from the most successful sales organizations deploying technology and process enablers in support of their remote and field-based selling and account managing personnel. Aberdeen’s recent research conducted for Sales Mobility [...]
Customer Segmentation, Part 1: I Feel Your Pain
I have been covering the Customer Segmentation space for much of my career now, and being a marketer for many years, I can feel the pain that marketing professionals today are suffering from when working to get an optimal list of customers to run a marketing, sales or service campaign.
What Analytics And Big Data Can Learn From Lego
Lego recently became a hot topic of conversation with my son, a huge Star Wars Lego fan. Lego is the fourth-largest toy company in the world, and here at SAP (as well as at the Bilafer household), we have a special relationship with the brand.
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