About Rainer Zinow

Rainer Zinow Senior Vice President, On Demand Strategic Solution Management, SAP AG Rainer Zinow is senior vice president in charge of strategic solution management for SAP’s On Demand Solution unit. In this position since 2010, he oversees the portfolio of SAP® On Demand solutions including Business ByDesign™ as well as line of business solutions like SAP® Sales On Demand. In 1987, Zinow started his professional career in a small software company working as a system analyst and software developer. In 1991, Zinow joined SAP as a member of the SAP® R/3 coordination group developing data migration tools from SAP® R/2 to SAP® R/3. From 1992 until 1996, he was responsible for establishing the SAP and IBM competence center and for managing the relationship between both companies. Parallel to that, he served as executive assistant to then SAP CEO Dietmar Hopp. From 1996 until 1999, he was in charge of SAP’s education line of business. In 2000, Zinow rejoined SAP’s development organization as product manager within the CRM organization. In 2004 he joined SAP’s new strategic mid market initiative known today as SAP Business ByDesign. Until 2008, he had responsibility for the newly developed knowledge transfer concept. Since 2009, he was in charge of the SME strategic solution management. As of Jan 2011, Zinow is in charge of strategy for the entire On Demand unit. Zinow holds an MBA from the University of Mannheim in Germany. In addition, he participated in post graduate studies at IMD Lausanne, Switzerland and INSEAD Fontainebleau, France.

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