About Peter Brandt

Serve as Vice President of Strategic Marketing for SAP. Role is to look ahead at what and how to provide our customers with the best information and insight possible so they can make informed decisions with SAP on using technology to run their business better. Extensive experience in the high technology industry with SAP, in consulting roles (mainly as a partner with Pricewaterhouse Coopers Consulting), and a leading computer manufacturer. From these positions have served as a leader and subject matter expert in consumer products and retail, enterprise technology strategy and enablement, and industry-wide collaboration, and market/business development strategy. A specific focus now is on helping move to a pull marketing from push marketing – learning to enable your customers to buy effectively from you.

Recent Stories

Consumerization of IT – where to start?

What if we, in the quickly changing information technology world, could come together to seek answers that are short on hyperbole and long on finding the right path for the right reasons? That is the aspiration of this blog –…