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Analytics And Innovation Make A Difference For A Nonprofit

Analytics And Innovation Make A Difference For A Nonprofit

We often associate the use of analytics with running a successful corporation, but the truth is, its use goes way beyond that. Analytics is now increasingly playing a role in sports (Super Bowl,
nest thermostat

The Internet Of Things And Midsize Companies

Google’s recent acquisition of Nest caused a number of raised eyebrows, not least for the price tag of $3.2B. It also promises to turn up the volume…
Analytics Jargon And Midsize Companies

Analytics Jargon And Midsize Companies

I was recently at the MidMarket CIO Forum in Tucson, AZ where we held a series of boardroom sessions with groups of CIOs attending. One session in particular was a great reminder of how tied we are to…
buildings

How SMEs Are Using Analytics to Compete in 2013

Recently, the analysis firm Oxford Economics carried out a significant research project into how small and medium-sized enterprises (SMEs) go about building customer relationships, improving agility, and expanding their businesses. Called…
SMEs and Analytics – Four Steps for Beginners

SMEs and Analytics – Four Steps for Beginners

As the name suggests, this is a short introduction to analytics, aimed at small and midsize enterprises (SMEs) getting started in the area. Step One – What does “Analytics” mean Anyway? You will come across lots of terms here, some of…
Man tweeting on mobile phone

Mobile Analytics for SMEs?

Are you a small or midsize company considering deploying analytics but not adding a mobile option? Think again! Mobile users are one of the fastest-growing groups of workers using
Can Small And Midsize Companies Afford Mobile Analytics?

Can Small And Midsize Companies Afford Mobile Analytics?

It’s hard to avoid the topic of mobility these days, with the plethora of new devices available from Samsung, Nokia, Apple, and Microsoft, etc. What’s more, as bring-your-own-device (BYOD) gains traction, small and midsize companies (SMEs) are…
Analytics in Customer Engagement

Analytics in Customer Engagement

In a post last year (Are You Engaged?), I talked about the importance of systems of engagement with customers and the role that social media can play. So what do I mean by a system…