Author Archives: Nick Petri
Calculating Marketing ROI: If You Can’t Measure It, Don’t Invest
Having trouble calculating marketing ROI for your marketing campaign? My advice is to pull the plug.
Bad News For Marketers: Are Tracking Cookies Headed For Deletion?
Some think that the ‘Do Not Track’ movement marks the beginning of the end for tracking cookies. Don’t count on it.
Mashery and Layer 7 Get Acquired: Who’s Next in the API Ecosystem?
The acquisitions of Mashery and Layer 7 are a huge vote of confidence for APIs. Here are 7 other companies in the API ecosystem whose acquisition prospects benefit from the news.
Does This Meeting Need To Happen? 4 Questions To Ask Before Scheduling
Meetings can be a great way to get on the same page, or a tremendous waste of time. As your company scales, you can’t afford the latter. Here are four questions to ask to have fewer meetings that are more productive.
Experience Is Overrated In B2B Entrepreneurship
As Paul Graham says, the best consumer startups come from personal experience. The same is not true in B2B entrepreneurship.
Lead Qualification: Quantity vs. Quality
Lead qualification is an inherently subtractive exercise. More qualified leads means fewer of them. So how do get enough high quality leads to go around?
How One Management Consultant Sleeps at Night
Every few months, I read or hear another reformed management consultant come clean about their experience in the business and what it’s really all about. The shocking revelation actually follows a fairly predictable script, involving some combination of the following confessions [...]
Mo Data, Mo Problems: 7 Inconvenient Truths About Big Data
Before you fire all of your mid-level executives and replace them with Hadoop, consider the following seven inconvenient truths about Big Data.
Monetizing The Byproducts Of Your Technology
Amazon, Twitter, and TechCrunch have all successfully turned byproducts of their technology into revenue streams. Does your company have valuable byproducts?
Unlike Larry Page, You Do Have Competition
In an interview with Wired, Google CEO Larry Page told entrepreneurs not to pay attention to their competition. I respectfully disagree.
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