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salmon swimming upstream represents venture capital trends

Venture Capital Is Swimming Upstream: Why?

A few days ago, Pitchbook released their Q4 valuation and trends report. While  the quarterly data is always a bit noisy, there’s one long-term…
announcer pitches b2b product marketing

Your B2B Product Is Boring, But Your Marketing Doesn’t Have To Be

Lets face it, a lot of B2B tech products are just kind of boring. No matter how successful your WAN optimizer is, your friends will never want to use it in their
The Data Janitor’s Guide To Excel

The Data Janitor’s Guide To Excel

In most business settings, Microsoft Excel is the format of choice when data changes hands. Here at OpenView, we send and receive Excel files every day. The spreadsheets may contain financial…
two friends

Should Your VC Be Your Friend?

A few days ago, the partners at Foundry Group dropped their second music video, The Worst of Times. The video is a fun satire directed…
Blurred Lines in the IT Channel: The Difference Between a VAR and a MSP

Blurred Lines in the IT Channel: The Difference Between a VAR and a MSP

If you’ve worked in business-to-business (B2B) software for any amount of time, chances are you’ve crossed paths with the IT
students participate in class

How Instructure’s Walking Dead MOOC Went Viral

Unlike zombie outbreaks, which generally spread whether you want them to or not, B2B marketing campaigns don’t typically go viral. So when one of our portfolio companies,
Moore’s Law Is Coming to an End: So What?

Moore’s Law Is Coming to an End: So What?

If you’re reading this, you’ve probably already heard of Moore’s law, the observation that every two years, the number of transistors we’re able to fit on a…
Carl Icahn’s 20 Billion Dollar Tweet and Reg FD

Carl Icahn’s 20 Billion Dollar Tweet and Reg FD

When the SEC drew up Regulation Full Disclosure (Reg FD) more than a decade ago, they did so without knowing what Twitter was, why Carl Icahn…
SEO: Are You Really as Good as You Think You Are?

SEO: Are You Really as Good as You Think You Are?

Since search engines became a viable marketing channel two decades ago, the SEO and SEM industries have ramped up accordingly to conquer them. A great deal of emphasis is placed,…
Are You Ready For The iWatch Gold Rush? 4 Questions To Ask

Are You Ready For The iWatch Gold Rush? 4 Questions To Ask

Impending Introduction of the iWatch In the six or so years since the iPhone was first introduced, consumers have spent roughly$50 billion dollars on mobile applications, and more…