Author Archives: Milja Gillespie
Exploring The New Frontier Of Mobile Technology
Have you ever wondered about those people that made the trek from the well-established east coast of the continent, through the wild and untamed country to the wide open west? Why did they take the risk of making the journey? What did they dream might be on the other side?
The Mobile Device Is The Electronic Swiss Army Knife
Mobile devices have come a long way from the brick phones of the 70s and 80s. The brick phones existed for a single task – to make calls. You can think of them as a butter knife. It’s great for spreading butter or the occasional cheese dip, but not much else.
Content is King: Mobile Content Management
If you are like millions of people around the globe, you probably like to be able to work at home, on plane, on the road or at a client site. And you’d probably love to have easy access to your personal business documents and corporate content from your mobile devices.
Wow, You Don’t Have a Smartphone?
A few weeks ago I went out to dinner with some friends and colleagues in San Diego’s Old Town district. My typical tradeshow dinner companions are almost always smartphone-addicted professionals; we are all attached to our mobile devices and sometimes …
Disaster At The Airport (Or Anywhere You Set Down Your Mobile Phone)
I’m sure many of you can feel the pain of this story – or perhaps you have experienced something similar. Imagine it’s been a painfully long day at the airport, you’re exhausted, and mentally not at your best. You’ve got …
Packing the Ultimate Suitcase: Mobile Content Management
I am notorious for forgetting to pack important items when traveling. My problem started when I got married and took on the responsibility of packing for the honeymoon; a simple camping trip to Virginia Beach. We had received camping equipment …
There’s a Fairy Inside My Smartphone And Other Right Time Experiences
Last week I ran a seminar based on the idea of “Right Time Experiences” (not to be confused with “Real Time Experiences”). Right time experiences are experiences that are specific, relevant, and based on context – and they are core …
4 Things A Dinosaur Taught Me About Mobile Apps
As August was coming to a close, I realized that I had only taken two days off work all summer. Without much of a plan, I booked a quick getaway to Toronto and decided to visit the Royal Ontario Museum …
Mobile And Big Data Come Together To Drive Right Time Experiences
Today, leading companies are adopting mobile in a “Mobile 1.0″ mindset – by improving operations like order processing or improving data entry accuracy. However, mobilizing existing processes is not enough to create a sustainable competitive advantage. Customers and employees expect companies to …
The Truth Of The Immobile Mobile Marketer: Considering ‘Mobile Only’
I’ve been told more than once that I need to make up a better story for what happened to me last week… The truth is, I was watching a Red Sox game and fell over the Green Monster while diving …
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