About Michael Brenner

Michael Brenner is Vice President of SAP Marketing & Content Strategy and the Managing Editor for this SAP Business Innovation site. He is also the author of B2B Marketing Insider. Follow @BrennerMichael on Twitter, on LinkedIn, on Facebook, or Google+.

Recent Stories

Is Content Marketing A Sustainable Marketing Strategy?

Is Content Marketing A Sustainable Marketing Strategy?

Last week at Content Marketing World, I was asked to moderate a panel with two very distinguished experts in the content marketing space. The panelists were Mark Schaefer and Marcus
20 Amazing Examples Of Brand Content Marketing Hubs [SLIDESHARE]

20 Amazing Examples Of Brand Content Marketing Hubs [SLIDESHARE]

As a content marketer , I am always looking for brands creating content I wish…
content marketing strategy advice

10 Expert Tips On How To Achieve Content Marketing ROI

There is a ton of excitement and anticipation surrounding this year’s Content Marketing World taking place in Cleveland in just 2 weeks. In case you didn’t know, the keynote…
Do Content Marketers Need To Have Writing Skills?

Do Content Marketers Need To Have Writing Skills?

In my recent post on the top skills for content marketing strategists, I listed 7 skills you should
What Is Content Marketing? And 9 More Content Marketing Questions Answered

What Is Content Marketing? And 9 More Content Marketing Questions Answered

In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important?…
7 Content Marketing Lessons From Red Bull Media House [VIDEO]

7 Content Marketing Lessons From Red Bull Media House [VIDEO]

One of the biggest content marketing questions I get on a regular basis is “who are the leading content marketing brands?” After American Express OPEN Forum, which…
7 Skills To Look For When Hiring A Content Marketing Strategist

7 Skills To Look For When Hiring A Content Marketing Strategist

Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. And with the shift away from…
9 Keys To Brand Publishing Success

9 Keys To Brand Publishing Success

Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. As consumers, we are bombarded with…
12 Best Slideshares Of 2014 (So Far) [SLIDESHARE]

12 Best Slideshares Of 2014 (So Far) [SLIDESHARE]

Late last year I shared the 25 best presentations of the year on slideshare. And the article continues to be one of my most…
Content Marketing ROI: More Than A Trip Down The Rabbit Hole

Content Marketing ROI: More Than A Trip Down The Rabbit Hole

In Alice’s Adventures in Wonderland, Alice blindly jumps into the rabbit hole in striking similarity to the way many marketers today are…