About Michael Brenner

Michael Brenner is Vice President of SAP Marketing & Content Strategy and the Managing Editor for this SAP Business Innovation site. He is also the author of B2B Marketing Insider. Follow @BrennerMichael on Twitter, on LinkedIn, on Facebook, or Google+.

Recent Stories

29 Signs Your Business Is Not Ready For Content Marketing

29 Signs Your Business Is Not Ready For Content Marketing

How do you know your business is ready for content marketing? Do you sometimes get the feeling that content marketing has become the latest bandwagon people are jumping…
content marketing

Content Marketing Must Focus On Customer Value

Most marketers are using content marketing, but only one-third think they are effective with it. That is according to a March 2014 report by
man uses a social network

The Top 8 Social Networks For Business [INFOGRAPHIC]

Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. Adobe evaluated each platform based on…
Why Brands Need To Act Like Publishers

Why Brands Need To Act Like Publishers

I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a
Business Buyers Relying More On Third-Party Content

Business Buyers Relying More On Third-Party Content

New content marketing research by the Chief Marketing Officer (CMO) Council reveals insight-hungry business buyers are increasingly reliant on trusted third-party information to make more educated decisions. The research,…
Workplace Survey Says 87% Of Employees Not Actively Engaged In Their Jobs

Workplace Survey Says 87% Of Employees Not Actively Engaged In Their Jobs

According to Gallup’s “State of The Global Workplace” report, only 13% employees around the world are actively engaged in their jobs, finding satisfaction in their work and focused on creating value…
content marketing is about culture

What Is Content Marketing? It Starts With Culture!

I was recently interviewed by an international business rag on content marketing. They asked me things like what is it, why anyone should care, how to…
content marketing

Content Marketing Is The Top Marketing Priority Of 2014

Adobe and Econsultancy released a report last week following a survey of more than 2,500 marketers. The survey covered “client-side” marketers from both the B2B and B2C worlds as well as from marketing agencies. According to the report, Content…
What Is SAP?

Can Video Help To Humanize Your Brand?

The world is now swimming in content and information. While we, as content consumers, are having…
Big Data Is Driving Content Marketing Strategy

Big Data Is Driving Content Marketing Strategy

According to a new report by Gartner, one-third of companies face an information crisis within the next 3…