About Michael Brenner

Michael Brenner is Vice President of SAP Marketing & Content Strategy and the Managing Editor for this SAP Business Innovation site. He is also the author of B2B Marketing Insider. Follow @BrennerMichael on Twitter, on LinkedIn, on Facebook, or Google+.

Recent Stories

How To Build A Culture Of Content

How To Build A Culture Of Content

One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. Marketing…
content marketing

56 Reasons Why Content Marketing Works [SLIDESHARE]

by NewsCred Social Media Strategist Alexa Biale (@Alexa_Biale) Last year we created 50 Stats You Need to Know About Content Marketing, which garnered over 200,000 views on SlideShare and was one of…
infographic

The 10 Best Infographics To Inspire Your Content Marketing

by NewsCred Contributor, Lauren Mangiaforte  According to Google, searches for the term “infographic” have increased over 800% in the last two years. In the last four hours alone, the hashtag #infographic has been used 3,300 times,…
40 Must-Read Blogs For Entrepreneurs

40 Must-Read Blogs For Entrepreneurs

by NewsCred Contributor, Dawn Papandrea If you’re an aspiring entrepreneur, chances are you enjoy reading about successful business owners who were once starting out like you. Through their stories, you can…
Content Marketing Trend: “Micro-Content”

Content Marketing Trend: “Micro-Content”

by NewsCred contributor, Kylie Jane Wakefield Gary Vaynerchuk is a digital marketing legend. In the late 1990s, he launched WineLibrary.com, an e-commerce site that sells wine made…
Top Marketing Predictions For 2015

Top Marketing Predictions For 2015

Every year, as the calendar starts to wind down, we look to the new year with great hope and optimism. Maybe the coming year is the year when brands start to “market like the year we are in” as…
Man sitting on stool with digital tablet

21 Questions To Help You Define Your Content Marketing Strategy

This year, I have been talking a lot about how marketing has a marketing problem, how banner
content marketing

Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget

My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. They hired me as their first VP of Marketing. My
The 19 Best Content Marketing Blogs From 2014

The 19 Best Content Marketing Blogs From 2014

Yep that’s right! It’s roundup time. Time to list our favorite stuff from 2014 so we can reflect on what we learned, what we found interesting, and what we shared. My favorite tool for finding the top content on a
What Is The Cost Of A Lead? [INFOGRAPHIC]

What Is The Cost Of A Lead? [INFOGRAPHIC]

The folks at Madison Logic just released an updated infographic that breaks down the cost of a lead across various industries. I published their research from last year as well because I think