Author Archives: Michael Brenner
I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet. Mary claimed that Mobile accessibility was driving rapid changes in the way we advertise, sell and innovate.
According to the latest research from IDC, the amount of information we are all creating and sharing has grown 9 times in the last 5 years. The latest research from the Content Marketing Institute showed us that everyone is creating content and yet only about a third of us have a document content strategy.
Two years ago I wrote that Change is Coming To B2B Marketing. I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy.
What is the future of Marketing Innovation? I think we’ll see more customer-centric CMOs. We’ll see more human brands, interacting with their customers in a more personal. Businesses will utilize Big Data Marketing and the power of all the digital information to create more personalized customer experiences.
This week I am joining hundreds of B2B Marketing colleagues at the annual conference for the Business Marketing Association. Labeled “Blaze” this event is one of the largest global B2B Marketing event, bringing in more than 800 B2B Marketing professionals from 300+ companies and dozens of countries around the world.
Talk about Big Data! Did you know there are already almost twice as many “things” connected on the internet than people? And that number is projected to rise to 50 Billion connected devices by 2020. This phenomenon is called the “internet of things,” “Machine-to-Machine” or “M2M,” communications.
In a recent conference, I was asked my opinion on what is the biggest opportunity in B2B Content Marketing? Without hesitation, I answered “Slideshare.” With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program.
In response to my post defining social selling, I realized that I needed to take a step back and define “What is a social business?”
Looking into a heavy topic today: Big Data for Marketing. “Heavy” because it’s sorta philosophical. I think Big Data for Marketing is more about the questions than the answers. More about the insights than the technology.
Social selling is a hot buzzword being thrown around today. What is social selling and how do tomorrow’s top sales people use social selling to become top performers? Social selling is not just about starting the sales process with social tools like Linkedin, or Twitter. Social selling is about sales people building a strong personal [...]