About Michael Brenner

Michael Brenner is Vice President of SAP Marketing & Content Strategy and the Managing Editor for this SAP Business Innovation site. He is also the author of B2B Marketing Insider. Follow @BrennerMichael on Twitter, on LinkedIn, on Facebook, or Google+.

Recent Stories

The 19 Best Content Marketing Blogs From 2014

The 19 Best Content Marketing Blogs From 2014

Yep that’s right! It’s roundup time. Time to list our favorite stuff from 2014 so we can reflect on what we learned, what we found interesting, and what we shared. My favorite tool for finding the top content on a
What Is The Cost Of A Lead? [INFOGRAPHIC]

What Is The Cost Of A Lead? [INFOGRAPHIC]

The folks at Madison Logic just released an updated infographic that breaks down the cost of a lead across various industries. I published their research from last year as well because I think
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The Best Paragraph On Content Marketing I’ve Read All Year

This morning I woke up to this wonderful little article from the editors over at Digiday. It’s short and sweet. So go ahead and read it, then…
Content Marketing Is A Strategic Solution To A Strategic Problem

Content Marketing Is A Strategic Solution To A Strategic Problem

One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to…
vaping

The Content Marketing Word Of The Year?

Well if you haven’t heard, Oxford Dictionary has released their annual “word of the year.” After 2013’s word of the year selfie, the 2014 word…
The Top 200 Content Marketing Brands And Influencers

The Top 200 Content Marketing Brands And Influencers

One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is “who is influential?” on the topic. It is…
The 15 Best LinkedIn Pulse Articles On Marketing

The 15 Best LinkedIn Pulse Articles On Marketing

I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. I started publishing on Slideshare…
The Real-Time Marketing Myth – How To Win The Superbowl

The Real-Time Marketing Myth – How To Win The Superbowl

Ever since Oreo’s famous “dunk in the dark” tweet moment, brands have been dancing to the tune of so-called “real-time marketing.” With each holiday,…
Content Marketing Is The Only Marketing Left

Content Marketing Is The Only Marketing Left

This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: “Content Marketing is all the marketing left!” At the AWeber Ascend Digital Marketing Summit, I shared my view on how the future…
Banner Ads Must Die!!!

Banner Ads Must Die!!!

Earlier this week I was asked for my view on which marketing tactic is like “The Walking Dead” of marketing. I was honored to be included on…