About Michael Brenner

Michael Brenner is Vice President of SAP Marketing & Content Strategy and the Managing Editor for this SAP Business Innovation site. He is also the author of B2B Marketing Insider. Follow @BrennerMichael on Twitter, on LinkedIn, on Facebook, or Google+.

Recent Stories

The Key To Success In Content Marketing (And Life) [SLIDESHARE]

The Key To Success In Content Marketing (And Life) [SLIDESHARE]

Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And then review them every day. Just a few weeks ago, Ryan Allis, CEO and founder of iContact, shared his secret to success in…
Break Through The Noise With The 3 Vs Of Content Marketing

Break Through The Noise With The 3 Vs Of Content Marketing

Today’s consumer is bombarded with thousands of marketing messages every single day. In order to stand apart from the noise, many brands are shifting their marketing budgets
3 Ways Brands Can Succeed As Advertising And Technology Evolve

3 Ways Brands Can Succeed As Advertising And Technology Evolve

Well, AdWeek is over. Yawn. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials. Even though many of those talking…
digital marketing

Digital Marketing – What Are The Top Goals And Challenges?

Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. And all of us were looking to find out the best way to reach and convert new customers. Just ahead of the conference, MarketingCharts.com previewed this…
The 3 Factors That Drive Content Marketing Success

The 3 Factors That Drive Content Marketing Success

People ask me all the time how I find time to write and
Why I Bet My Career On Content Marketing [VIDEO]

Why I Bet My Career On Content Marketing [VIDEO]

Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard Content Marketing Imperative talk. And explain…
65 Experts Chime In On How To Stay Motivated To Write

65 Experts Chime In On How To Stay Motivated To Write

One of the biggest questions I get is how do you find the time to write? Which, of course, I already answered…
Is Content Marketing A Sustainable Marketing Strategy?

Is Content Marketing A Sustainable Marketing Strategy?

Last week at Content Marketing World, I was asked to moderate a panel with two very distinguished experts in the content marketing space. The panelists were Mark Schaefer and Marcus
20 Amazing Examples Of Brand Content Marketing Hubs [SLIDESHARE]

20 Amazing Examples Of Brand Content Marketing Hubs [SLIDESHARE]

As a content marketer , I am always looking for brands creating content I wish…
content marketing strategy advice

10 Expert Tips On How To Achieve Content Marketing ROI

There is a ton of excitement and anticipation surrounding this year’s Content Marketing World taking place in Cleveland in just 2 weeks. In case you didn’t know, the keynote…