About Michael Brenner

Michael Brenner is Vice President of SAP Marketing & Content Strategy and the Managing Editor for this SAP Business Innovation site. He is also the author of B2B Marketing Insider. Follow @BrennerMichael on Twitter, on LinkedIn, on Facebook, or Google+.

Recent Stories

What Is Content Marketing? And 9 More Content Marketing Questions Answered

What Is Content Marketing? And 9 More Content Marketing Questions Answered

In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important?…
7 Content Marketing Lessons From Red Bull Media House [VIDEO]

7 Content Marketing Lessons From Red Bull Media House [VIDEO]

One of the biggest content marketing questions I get on a regular basis is “who are the leading content marketing brands?” After American Express OPEN Forum, which…
7 Skills To Look For When Hiring A Content Marketing Strategist

7 Skills To Look For When Hiring A Content Marketing Strategist

Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. And with the shift away from…
9 Keys To Brand Publishing Success

9 Keys To Brand Publishing Success

Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. As consumers, we are bombarded with…
12 Best Slideshares Of 2014 (So Far) [SLIDESHARE]

12 Best Slideshares Of 2014 (So Far) [SLIDESHARE]

Late last year I shared the 25 best presentations of the year on slideshare. And the article continues to be one of my most…
Content Marketing ROI: More Than A Trip Down The Rabbit Hole

Content Marketing ROI: More Than A Trip Down The Rabbit Hole

In Alice’s Adventures in Wonderland, Alice blindly jumps into the rabbit hole in striking similarity to the way many marketers today are…
WTF Does Kevin Spacey Know About Content Marketing?

WTF Does Kevin Spacey Know About Content Marketing?

What does Kevin Spacey know about content marketing? It turns out, quite a bit! You may know him from amazing roles in films such as Se7en, The Usual Suspects,…
Are You Ready For Marketing 2020?

Are You Ready For Marketing 2020?

The explosion of channels we all use to gather, consume and share information is having a dramatic impact on the methods of modern marketers. We largely don’t answer…
deliver the content people want

Content Marketing? Just Deliver Content People Want

I’ve recently participated in a number of interviews and one common question is asked repeatedly: what is content marketing? I know there are a million ways to answer it, but…
Content Marketing Objectives And KPIs

Content Marketing Objectives And KPIs

Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions…