About Michael Brenner

Michael Brenner is Vice President of SAP Marketing & Content Strategy and the Managing Editor for this SAP Business Innovation site. He is also the author of B2B Marketing Insider. Follow @BrennerMichael on Twitter, on LinkedIn, on Facebook, or Google+.

Recent Stories

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The Content Marketing Word Of The Year?

Well if you haven’t heard, Oxford Dictionary has released their annual “word of the year.” After 2013’s word of the year selfie, the 2014 word…
The Top 200 Content Marketing Brands And Influencers

The Top 200 Content Marketing Brands And Influencers

One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is “who is influential?” on the topic. It is…
The 15 Best LinkedIn Pulse Articles On Marketing

The 15 Best LinkedIn Pulse Articles On Marketing

I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. I started publishing on Slideshare…
The Real-Time Marketing Myth – How To Win The Superbowl

The Real-Time Marketing Myth – How To Win The Superbowl

Ever since Oreo’s famous “dunk in the dark” tweet moment, brands have been dancing to the tune of so-called “real-time marketing.” With each holiday,…
Content Marketing Is The Only Marketing Left

Content Marketing Is The Only Marketing Left

This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: “Content Marketing is all the marketing left!” At the AWeber Ascend Digital Marketing Summit, I shared my view on how the future…
Banner Ads Must Die!!!

Banner Ads Must Die!!!

Earlier this week I was asked for my view on which marketing tactic is like “The Walking Dead” of marketing. I was honored to be included on…
The Key To Success In Content Marketing (And Life) [SLIDESHARE]

The Key To Success In Content Marketing (And Life) [SLIDESHARE]

Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And then review them every day. Just a few weeks ago, Ryan Allis, CEO and founder of iContact, shared his secret to success in…
Break Through The Noise With The 3 Vs Of Content Marketing

Break Through The Noise With The 3 Vs Of Content Marketing

Today’s consumer is bombarded with thousands of marketing messages every single day. In order to stand apart from the noise, many brands are shifting their marketing budgets
3 Ways Brands Can Succeed As Advertising And Technology Evolve

3 Ways Brands Can Succeed As Advertising And Technology Evolve

Well, AdWeek is over. Yawn. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials. Even though many of those talking…
digital marketing

Digital Marketing – What Are The Top Goals And Challenges?

Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. And all of us were looking to find out the best way to reach and convert new customers. Just ahead of the conference, MarketingCharts.com previewed this…