About Michael Brenner

Michael Brenner is Vice President of SAP Marketing & Content Strategy and the Managing Editor for this SAP Business Innovation site. He is also the author of B2B Marketing Insider. Follow @BrennerMichael on Twitter, on LinkedIn, on Facebook, or Google+.

Recent Stories

Content Marketing Personalization: Build Relationships At Scale

Content Marketing Personalization: Build Relationships At Scale

I know you’re wondering “what the heck is content marketing personalization?” I promise I will get to that. But first, I want to tell you a brief story I…
gen z

The Rise Of Emoji Marketing

For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media. But now, the eldest millennials are approaching 40 and we see marketers shifting their attention to “generation…
17 Questions On How To Build A Content Marketing Strategy

17 Questions On How To Build A Content Marketing Strategy

We had nearly 1,600 people sign up for our webinar last week on How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of
Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)

Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)

by NewsCred Contributors, Kylie Jane Wakefield, and Lauren Mangiaforte There were a lot of digital marketing changes in 2014. Companies got serious about content marketing, brands and publishers embraced native advertising, millennials were pushed into
How To Build A Culture Of Content

How To Build A Culture Of Content

One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. Marketing…
content marketing

56 Reasons Why Content Marketing Works [SLIDESHARE]

by NewsCred Social Media Strategist Alexa Biale (@Alexa_Biale) Last year we created 50 Stats You Need to Know About Content Marketing, which garnered over 200,000 views on SlideShare and was one of…
infographic

The 10 Best Infographics To Inspire Your Content Marketing

by NewsCred Contributor, Lauren Mangiaforte  According to Google, searches for the term “infographic” have increased over 800% in the last two years. In the last four hours alone, the hashtag #infographic has been used 3,300 times,…
40 Must-Read Blogs For Entrepreneurs

40 Must-Read Blogs For Entrepreneurs

by NewsCred Contributor, Dawn Papandrea If you’re an aspiring entrepreneur, chances are you enjoy reading about successful business owners who were once starting out like you. Through their stories, you can…
Content Marketing Trend: “Micro-Content”

Content Marketing Trend: “Micro-Content”

by NewsCred contributor, Kylie Jane Wakefield Gary Vaynerchuk is a digital marketing legend. In the late 1990s, he launched WineLibrary.com, an e-commerce site that sells wine made…
Top Marketing Predictions For 2015

Top Marketing Predictions For 2015

Every year, as the calendar starts to wind down, we look to the new year with great hope and optimism. Maybe the coming year is the year when brands start to “market like the year we are in” as…