About Michael Brenner

Michael Brenner is Vice President of SAP Marketing & Content Strategy and the Managing Editor for this SAP Business Innovation site. He is also the author of B2B Marketing Insider. Follow @BrennerMichael on Twitter, on LinkedIn, on Facebook, or Google+.

Recent Stories

WTF Does Kevin Spacey Know About Content Marketing?

WTF Does Kevin Spacey Know About Content Marketing?

What does Kevin Spacey know about content marketing? It turns out, quite a bit! You may know him from amazing roles in films such as Se7en, The Usual Suspects,…
Are You Ready For Marketing 2020?

Are You Ready For Marketing 2020?

The explosion of channels we all use to gather, consume and share information is having a dramatic impact on the methods of modern marketers. We largely don’t answer…
deliver the content people want

Content Marketing? Just Deliver Content People Want

I’ve recently participated in a number of interviews and one common question is asked repeatedly: what is content marketing? I know there are a million ways to answer it, but…
Content Marketing Objectives And KPIs

Content Marketing Objectives And KPIs

Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions…
Keys To Leadership Success? Candor And Trust

Keys To Leadership Success? Candor And Trust

Right now, I am reading one of the most amazing business books I have ever read and it isn’t even a book…
More Than A Thousand Words: The Power Of Visual Storytelling [SLIDESHARE]

More Than A Thousand Words: The Power Of Visual Storytelling [SLIDESHARE]

It’s no surprise that the saying “A picture is worth a thousand words” was coined by one of the leading editors of the 20th century. Here in the 21st century,…
what is marketing

Does Marketing Have A Marketing Problem? [SLIDESHARE]

Imagine this: You walk into your first day at a new job and find out you will be presenting to more than 100 very senior marketing executives at an invitation-only event in…
5 Conclusions From The New York Times Digital Innovation Report

5 Conclusions From The New York Times Digital Innovation Report

By now, you’ve likely heard about the New York Times Digital Innovation Report. The nearly-100 page report was leaked by Buzzfeed last month and became more than the talk…
4 Steps To Success In The New Demand Generation World

4 Steps To Success In The New Demand Generation World

Today’s post is another guest post from Rob Krekstein, Sr. Director of Lead Generation at Ventyx. Rob is a good friend and my former colleague. He sends us…
The 10 Internet Trend Charts You Need To See From Mary Meeker

The 10 Internet Trend Charts You Need To See From Mary Meeker

Every year around this time Mary Meeker puts out her famous Internet Trend Charts. I cover them