About Michael Brenner

Michael Brenner is the former VP of Global Content Marketing at SAP and is now the Head of Strategy for the leading content marketing platform, NewsCred. He is also the author of B2B Marketing Insider, a contributor to Forbes and a frequent speaker at industry events covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.  Follow Michael on Twitter (@BrennerMichael)LinkedInFacebook and Google+ and Subscribe to B2B Marketing Insider by Email

Recent Stories

Content Marketing Questions: How To Do Marketing With No Budget?

Content Marketing Questions: How To Do Marketing With No Budget?

I have done a whole bunch of interviews in the last few weeks on content marketing questions. And since I believe one of the best content
Storytelling Lessons From Kevin Spacey And House Of Cards [VIDEO]

Storytelling Lessons From Kevin Spacey And House Of Cards [VIDEO]

oman One of my favorite shows is House Of Cards. And in my excitement for last year’s Content Marketing World, I answered 
Content Marketing Personalization: Build Relationships At Scale

Content Marketing Personalization: Build Relationships At Scale

I know you’re wondering “what the heck is content marketing personalization?” I promise I will get to that. But first, I want to tell you a brief story I…
gen z

The Rise Of Emoji Marketing

For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media. But now, the eldest millennials are approaching 40 and we see marketers shifting their attention to “generation…
17 Questions On How To Build A Content Marketing Strategy

17 Questions On How To Build A Content Marketing Strategy

We had nearly 1,600 people sign up for our webinar last week on How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of
Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)

Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)

by NewsCred Contributors, Kylie Jane Wakefield, and Lauren Mangiaforte There were a lot of digital marketing changes in 2014. Companies got serious about content marketing, brands and publishers embraced native advertising, millennials were pushed into
How To Build A Culture Of Content

How To Build A Culture Of Content

One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. Marketing…
content marketing

56 Reasons Why Content Marketing Works [SLIDESHARE]

by NewsCred Social Media Strategist Alexa Biale (@Alexa_Biale) Last year we created 50 Stats You Need to Know About Content Marketing, which garnered over 200,000 views on SlideShare and was one of…
infographic

The 10 Best Infographics To Inspire Your Content Marketing

by NewsCred Contributor, Lauren Mangiaforte  According to Google, searches for the term “infographic” have increased over 800% in the last two years. In the last four hours alone, the hashtag #infographic has been used 3,300 times,…
40 Must-Read Blogs For Entrepreneurs

40 Must-Read Blogs For Entrepreneurs

by NewsCred Contributor, Dawn Papandrea If you’re an aspiring entrepreneur, chances are you enjoy reading about successful business owners who were once starting out like you. Through their stories, you can…