Author Archives: margotheiligman
Unlock The Science of Relationships And Sell The Social Customer
Social Cues Science World Report disclosed recently that the more the number of past romantic relationships a study participant had, the more interests they list on their Facebook profile. Until the social customer and the existence of so many social web behavioral cues and indicators emerged, it would have been difficult to discern and then…
6 Ways B2B Marketers Can Use Paper.li For Contextual Marketing
When we said our goodbyes to Google Reader last month, B2B marketers were looking for ways to fill a void of a content curation staging place. Relevant curation of content and contextual marketing can be attained by creating a Paper.li or a few of them: create, update, repeat.
8 Social Technology Trends Enabling (or Disabling) Customer Engagement
Some of the many challenges for sales, marketing and customer service professionals today are personalized, meaningful customer engagements across the social web – interactions that are tailored specifically for an individual – which leads to a better experience for that customer.
Has Our Attention Span Become Too Short For Video?
I spent the early half of Feb 11th week at MediaPost’s Social Media Insider Summit – a 3-day event where vendors and agencies learn from and engage with brands participating in all aspects of social media [...]
The Digital Customer And The Real Return On Engagement [Video]
What is the real return on engagement, and how has the digital customer changed the scope and scale of how we interact with real customers via the social web? Recently, Chris Brogan and SAPs Jamie Anderson sat down with Butch Stearns of The Pulse Network to discuss the ROI of engagement [...]
What’s A Company Like You Doing In A [Social] Place Like This?
Do you have a team listening to what is being said about your company on Facebook, Twitter, LinkedIn and discussion forums? Better yet, are your social savvy responding to the customer service requests, or to feedback you can share with your product organization or [...]
Built To Last: Social Influence In B2B
In discussions about how to find the influencers that the business customer values – the conversation often segues into various online tools which gauge influence metrics. Tools such as Klout or Kred- that didn’t exist two or so years ago (give or take …
Recent Comments