About Margot Heiligman

Dir of Solution Management at SAP in the area of Customer facing Lines of Business. Social strategy, CRM, Sales, Marketing, Service, Support, Web channel, eCommerce and social business. Passionate about working with companies who seek new markets and new products in which to innovate by taking their industry structure to the next level.

Recent Stories

Unlock The Science of Relationships And Sell The Social Customer

Unlock The Science of Relationships And Sell The Social Customer

Social Cues Science World Report disclosed recently that the more the number of past romantic relationships a study participant had, the more interests they list on their Facebook profile.  Until the social customer and the existence of so many…
6 Ways B2B Marketers Can Use Paper.li For Contextual Marketing

6 Ways B2B Marketers Can Use Paper.li For Contextual Marketing

When we said our goodbyes to Google Reader last month, B2B marketers were looking for ways to fill a void of a content curation staging place.  Relevant curation of content and contextual marketing can be attained by creating a Paper.li or a…
Customer Engagement

8 Social Technology Trends Enabling (or Disabling) Customer Engagement

Some of the many challenges for sales, marketing and customer service professionals today are  personalized, meaningful customer engagements across the social web – interactions that are tailored specifically for an individual – which leads to a better experience…
Attention Span

Has Our Attention Span Become Too Short For Video?

I spent the early half of Feb 11th week at MediaPost’s Social Media Insider Summit – a 3-day event where…
The Digital Customer And The Real Return On Engagement [Video]

The Digital Customer And The Real Return On Engagement [Video]

What is the real return on engagement, and how has the digital customer changed the scope and scale of how we interact with real customers via the social web? Recently, Chris Brogan and SAP’s Jamie Anderson sat down…
What's A Company Like You Doing In A [Social] Place Like This?

What’s A Company Like You Doing In A [Social] Place Like This?

Do you have a team listening to what is being said about your company on Facebook, Twitter, LinkedIn and discussion forums?  Better yet, are your social savvy responding to the customer service requests, or to feedback you can share…

Built To Last: Social Influence In B2B

In discussions about how to find the influencers that the business customer values – the conversation often segues into various online tools which gauge influence metrics.  Tools such as Klout or Kred- that didn’t exist two or so…