Recent Stories

B2B

Are You Still A B2B Marketer?

In the real world, we all know that brick buildings don’t make purchase decisions, people do.   Humanizing the brand and creating messages about people to reach a potential buyer is how B2B marketers build engagement with customers and prospects.
technology trends

Four Technology Trends Businesses Need To Embrace

Today’s world is moving faster than ever. To thrive, in both business and in life, embracing change is the only option.  Unfortunately, few organizations are changing as fast as…
future of work

IT Spend On The Rise For CMOs

A revolution of sorts is taking place at companies around the world. These days, the Chief Marketing Officer (CMO) is operating at the center of the enterprise,…
edeka commercial super geil

Channel First: Lessons From The “Supergeil” EDEKA Commercial [VIDEO]

The viral campaign “supergeil” (in English “super-hot”) has brought worldwide attention to the German supermarket chain EDEKA. More than eight million people have watched the video on…
Chief Customer Officer: Overdue Or Not Needed?

Chief Customer Officer: Overdue Or Not Needed?

A rapid increase in the number of Chief Customer Officers (CCOs) has occurred globally. There are now more than 450 CCOs, whereas only approximately 30 existed…
contemporary leader backpacking

Leading Now And In The Future

The millennials now joining the workforce want to work in teams, perform meaningful tasks and have flexible jobs. This is a good thing. It is in line with…
Lessons In Marketing And PR, From FC Bayern Munich

Lessons In Marketing And PR, From FC Bayern Munich

Lessons from soccer, basketball and other team sports can carry over to marketing and public relations (PR): roles are merging and the game is getting faster. We all need additional skill-sets, new structures and, especially, more team play. Europe ­–…
Are You Nurturing Your Marketing Leadership Tree?

Are You Nurturing Your Marketing Leadership Tree?

At SAP, professional sports is a growing industry. Sports teams and sports leagues are coming to SAP for sports solutions, ranging from
Making Your Marketing and Your Brand “Contagious”

Making Your Marketing and Your Brand “Contagious”

Social media has transformed the way companies and marketing organizations engage their customers, prospective customers, target audiences, and key stakeholders. Of course, the big challenge for marketers is to figure out how…
Superhero Marketing: You Don’t Need To Be The Man Of Steel

Superhero Marketing: You Don’t Need To Be The Man Of Steel

When I ran agencies, I had the opportunity to work with business-to-business (B2B) and business-to-consumer (B2C) brands. There has always been great debate that the way you approach and orchestrate a marketing campaign is largely dependent on whether it…