Recent Stories

edeka commercial super geil

Channel First: Lessons From The “Supergeil” EDEKA Commercial [VIDEO]

The viral campaign “supergeil” (in English “super-hot”) has brought worldwide attention to the German supermarket chain EDEKA. More than eight million people have watched the video on…
Chief Customer Officer: Overdue Or Not Needed?

Chief Customer Officer: Overdue Or Not Needed?

A rapid increase in the number of Chief Customer Officers (CCOs) has occurred globally. There are now more than 450 CCOs, whereas only approximately 30 existed…
contemporary leader backpacking

Leading Now And In The Future

The millennials now joining the workforce want to work in teams, perform meaningful tasks and have flexible jobs. This is a good thing. It is in line with…
Lessons In Marketing And PR, From FC Bayern Munich

Lessons In Marketing And PR, From FC Bayern Munich

Lessons from soccer, basketball and other team sports can carry over to marketing and public relations (PR): roles are merging and the game is getting faster. We all need additional skill-sets, new structures and, especially, more team play. Europe ­–…
Are You Nurturing Your Marketing Leadership Tree?

Are You Nurturing Your Marketing Leadership Tree?

At SAP, professional sports is a growing industry. Sports teams and sports leagues are coming to SAP for sports solutions, ranging from
Making Your Marketing and Your Brand “Contagious”

Making Your Marketing and Your Brand “Contagious”

Social media has transformed the way companies and marketing organizations engage their customers, prospective customers, target audiences, and key stakeholders. Of course, the big challenge for marketers is to figure out how…
Superhero Marketing: You Don’t Need To Be The Man Of Steel

Superhero Marketing: You Don’t Need To Be The Man Of Steel

When I ran agencies, I had the opportunity to work with business-to-business (B2B) and business-to-consumer (B2C) brands. There has always been great debate that the way you approach and orchestrate a marketing campaign is largely dependent on whether it…
Target Audiences Are a Moving Target: The Evolving Role Of The CIO

Target Audiences Are a Moving Target: The Evolving Role Of The CIO

Marketers who are really passionate about their profession are usually “lifelong learners.” I am no exception. For many marketers, a guilty pleasure is the hit TV show “Mad Men” that showcases the early days of the ad industry in…
Simple or Sophisticated Copy? Master Copywriter & Author Bob Bly Shares His Insights

Simple or Sophisticated Copy? Master Copywriter & Author Bob Bly Shares His Insights

Throughout my career, I devote as much time to analyzing the outcome of a marketing campaign as the strategy and creative that went into it. Of course, the biggest factor always comes down to the message. Is it the right…
Seth Godin: Innovation Is Critical And It’s Okay To Fail

Seth Godin: Innovation Is Critical And It’s Okay To Fail

I spent this past week in Orlando, Florida, attending SAP’s annual SAPPHIRE NOW conference. The opening day of the conference took on a strong marketing flavor when marketing thought-leader, visionary and best-selling author Seth Godin took to…