About Luisa Ruppert

I am a recent graduate of International Management from Germany and have been working for SAP as an intern since April 2011 in Galway, Ireland and since March 2012 in New York. I am interested in social media, marketing, advertising, current affairs, technology news, politics and photography. In my spare time I love going to Broadway shows or a good movie as well as strolling around this exciting city.

Recent Stories

Brite Conference 2013: Brands, Innovation, Technology – Pt 2

Brite Conference 2013: Brands, Innovation, Technology – Pt 2

I recently had the pleasure of attending Columbia Business School’s Brite Conference around Brands, Innovation, and Technology with representatives of the school as well as renowned brands such as Intel, Vimeo, PepsiCo, SAP…
Brite Conference 2013: Brands, Innovation, Technology - Pt 1

Brite Conference 2013: Brands, Innovation, Technology – Pt 1

Last week I had the pleasure of attending Columbia Business School’s Brite Conference around Brands, Innovation, and Technology with representatives of the school as well as well-known brands such as…
How Analytics Improve Our Lives

How Analytics Improve Our Lives

Analytics for Businesses $50 billion. That’s the amount companies spend on Big Data and advanced analytics with high expectations it will impact their bottom line.  And research proves them right: Productivity rates increased up…
Persistent Myths About Predictive Analytics And Big Data

Persistent Myths About Predictive Analytics And Big Data

Doug Levin, CEO of Quant5, states that today’s predictive analytics software has proven to be a reliable business asset. Predictive analytics are calculations that are based on current and historical data that delivers predictions about upcoming events. It has been…
Facebook's Graph Search And The Role Of Big Data

Facebook’s Graph Search And The Role Of Big Data

When Facebook announced their newest product, the Facebook Graph Search, it sounded like the social network giant had created their own ‘Google’ enriched with personal recommendations from users’ acquaintances, friends and…
Big Data's Impact On Sales And Marketing

Big Data’s Impact On Sales And Marketing

Sales and Marketing teams all over the globe are very challenged in today’s world. A 2012 CSO Insights survey found that nearly 82% of participating executives feel that their sales team is challenged…
Integration Of Social Media With CRM In Banking And Financial Services

Integration Of Social Media With CRM In Banking And Financial Services

Many businesses across industries have integrated social media into their CRM systems early on; some better than others. It’s not only about the adaptation but knowing how to leverage social media to…
Social CRM - Still A Mystery For Most

Social CRM – Still A Mystery For Most

A recent blog post suggests that most businessmen know about Social CRM but only a few are using it in the right way to get the most out…