Author Archives: Luisa Ruppert
Brite Conference 2013: Brands, Innovation, Technology – Pt 2
I recently had the pleasure of attending Columbia Business School’s Brite Conference around Brands, Innovation, and Technology with representatives of the school as well as renowned brands such as Intel, Vimeo, PepsiCo, SAP and many more.
Brite Conference 2013: Brands, Innovation, Technology – Pt 1
Last week I had the pleasure of attending Columbia Business School’s Brite Conference around Brands, Innovation, and Technology with representatives of the school as well as well-known brands such as Intel, Vimeo, PepsiCo, SAP and more. What follows is an overview of the …
How Analytics Improve Our Lives
$50 billion. That’s the amount companies spend on Big Data and advanced analytics with high expectations it will impact their bottom line. And research proves them right:
Persistent Myths About Predictive Analytics And Big Data
Predictive analytics are calculations that are based on current and historical data that delivers predictions about upcoming events. It has been around for a while, although [...]
Facebook’s Graph Search And The Role Of Big Data
When Facebook announced their newest product, the Facebook Graph Search, it sounded like the social network giant had created their own ‘Google’ enriched with personal recommendations from users’ acquaintances, friends and family. It was a huge next step in leveraging the Big …
Big Data’s Impact On Sales And Marketing
Sales and Marketing teams all over the globe are very challenged in today’s world. A 2012 CSO Insights survey found that nearly 82% of participating executives feel that their sales team is challenged by the amount of data available and the amount of …
Integration Of Social Media With CRM In Banking And Financial Services
Many businesses across industries have integrated social media into their CRM systems early on; some better than others. It’s not only about the adaptation but knowing how to leverage social media to get the best results and accelerate business growth. …
Social CRM – Still A Mystery For Most
A recent blog post suggests that most businessmen know about Social CRM but only a few are using it in the right way to get the most out of it; correct adaptation still remains a mystery for most. A September 2012 …
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