Author Archives: Lindsey LaManna
Blogging Tips From Business Innovation’s Top Author Of 2012
For some people blogging comes naturally, for others it takes training and practice to become a quality blogger. Regardless, coming up with a topic to write about and producing content that your audience will find interesting and want to read and share is tough!
Is Anyone Even Reading My Blog?
Is anyone reading the information and recommendations you are taking the time to write and share? Just because your audience retweeted your article, “liked” it, or clicked on it doesn’t mean that they’ve actually read it, let alone that your article made any kind of impact..
Top 10 Business Innovation Content Marketing Articles in 2012
Marketers couldn’t stop talking about content marketing in 2012. Twitter and the blogosphere were buzzing with marketers sharing their latest content marketing success stories and tips, pronouncing content marketing the new advertising.
Does Your Marketing Make Your Company Look Schizo?
When it comes to media there are three worlds: paid media, earned media and owned, as many of you know. Paid media, simply put, is media that your marketing organization buys, like advertising and sponsorships. Easy enough. Earned media, often called free media, is {…]
Answers To All Your Mobile Questions [Interview]
As the use and development of mobile devices and applications in the business world continues to rapidly expand, almost every company, large or small, is considering how to they can take advantage of expanding mobile technology. More and more companies …
Why Content Marketing Should Be In Your 2013 Plan
Now that 2012 has come to an end, I wanted to reflect on the content marketing journey that I embarked on this past year and share with you some successes. I must admit before eight months ago, when I had …
How Mobile Is Enabling SMEs: A Success Story
On Thursday, November 29, 2012 SAP hosted the SME Summit in New York City. At the event, top influencers, including SAP Co-CEO Bill McDermott, Senior Vice President of Global Indirect Channels Kevin Gilroy, US Small Business Administration’s Regional Administrator Jorge Silva-Puras and …
Dear Small Businesses, Stop With The Small Marketing & Think BIG
While large enterprises have marketing departments with hundreds of experienced marketers who invest billions of dollars on campaigns, many entrepreneurs and small businesses struggle to get it right. Why is this? Maybe it’s because they just don’t know much about …
Proof Of The Power Of Content Marketing
As consumers become more and more immune to advertising, companies have begun to shift their focus to content marketing, seeking to earn the right to discuss products and solutions by building relationships with consumers first. This means developing and implementing …
An Inside Look At How Gen Y, Gen X And Baby Boomers View The Workplace
Fostering a diverse and inclusive workplace has become a priority for many organizations in the business world today. Why? Because diversity drives innovation. By maintaining a workforce of employees with varied perspectives, backgrounds and cultures, innovative ideas, products and processes …
Recent Comments