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Marketing Must Shift From Brand Police To Brand Catalyst

Marketing Must Shift From Brand Police To Brand Catalyst

For Scotts Miracle-Gro, social media has proven to be an effective brand fertilizer. According to Beth Dockins, director of customer service, many of the company’s customers prefer to tweet or Facebook a picture of their…
Extreme Customer Experience: Making The ‘Segment Of One’ A Reality

Extreme Customer Experience: Making The ‘Segment Of One’ A Reality

Imagine you’re sitting on your couch on a Friday night and decide that you want ice cream. Since you don’t have any in your freezer, you order a pint using your mobile
The Psychology Of Wine Labels

The Psychology Of Wine Labels

After multiple opportunities to do field research this holiday season, I’ve come to the conclusion most of us choose wine based on brand, rather than taste. Sure, many people have an 
Which Top Invention Of 2014 Will Make The Biggest Impact On The World?

Which Top Invention Of 2014 Will Make The Biggest Impact On The World?

It’s that time when most articles are either about the best of the year that is ending or predictions/resolutions for the year that is…
team collaboration

What Mark Twain’s Views On Germany Can Teach Marketers

“My philological English (barring spelling and pronouncing) in thirty hours, French in thirty days, and German in thirty years.” – Mark Twain, “That Awful German Language“ Twain was likely making a joke but, in my experience, he is…
Fun With Tenure Metrics: 2014 Edition

Fun With Tenure Metrics: 2014 Edition

People seem to be obsessed with executive tenure. Executive search firm Spencer Stuart reports the average tenure for a Chief Marketing Officer is now 45 months, based on analysis from…
Complexity Kills (So Kill Complexity)

Complexity Kills (So Kill Complexity)

Let me say this simply. Complexity is the biggest villain in business. It is a kill or be killed proposition. Complexity is more Loki than Bane. It’s sneaky,…
The Kardashian Index

The Kardashian Index

“I am concerned that phenomena similar to that of Kim Kardashian may also exist in the scientific community. I think it is possible that there are individuals who are famous for being famous.”
18 Minutes To Higher Productivity

18 Minutes To Higher Productivity

A few weeks ago I read 18 Minutes: Find Your Focus, Master Distraction, and Get the Right Things Done by Peter Bregman. 18 Minutes is a…
Gladwell Versus Vonnegut On Change Specialists

Gladwell Versus Vonnegut On Change Specialists

You say you want a revolution Well, you know We all want to change the world Many readers will recognize these lines as the opening to the Beatles’ 1968 song Revolution. More than…