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How To Make Better Decisions

How To Make Better Decisions

I always ask aspiring business people: How do you beat Bobby Fischer, the renowned chess champion of the 1970’s? The Answer: Play him at anything but chess. This excerpt is…
History Might Not Be The Greatest Teacher

History Might Not Be The Greatest Teacher

As I wrote a few weeks ago, “Antifragile” was a better book than I expected it to be. One passage that stuck in my mind long after I read it was the following: Risk management professionals look…
What The Heck Is Antifragile?

What The Heck Is Antifragile?

OK, an admission: I’ve been avoiding reading Antifragile, the latest but now three-year-old book by Nassim Nicholas Taleb. Nothing against Taleb; I follow him on Twitter…
Want To Win? Know What's Important Now

Want To Win? Know What’s Important Now

On a recent transatlantic flight, I watched the movie Forever Strong, which was inspired by incidents surrounding the Highland Rugby team in Salt Lake City, Utah. While the movie got
Marketing Must Shift From Brand Police To Brand Catalyst

Marketing Must Shift From Brand Police To Brand Catalyst

For Scotts Miracle-Gro, social media has proven to be an effective brand fertilizer. According to Beth Dockins, director of customer service, many of the company’s customers prefer to tweet or Facebook a picture of their…
Extreme Customer Experience: Making The ‘Segment Of One’ A Reality

Extreme Customer Experience: Making The ‘Segment Of One’ A Reality

Imagine you’re sitting on your couch on a Friday night and decide that you want ice cream. Since you don’t have any in your freezer, you order a pint using your mobile
The Psychology Of Wine Labels

The Psychology Of Wine Labels

After multiple opportunities to do field research this holiday season, I’ve come to the conclusion most of us choose wine based on brand, rather than taste. Sure, many people have an 
Which Top Invention Of 2014 Will Make The Biggest Impact On The World?

Which Top Invention Of 2014 Will Make The Biggest Impact On The World?

It’s that time when most articles are either about the best of the year that is ending or predictions/resolutions for the year that is…
team collaboration

What Mark Twain’s Views On Germany Can Teach Marketers

“My philological English (barring spelling and pronouncing) in thirty hours, French in thirty days, and German in thirty years.” – Mark Twain, “That Awful German Language“ Twain was likely making a joke but, in my experience, he is…
Fun With Tenure Metrics: 2014 Edition

Fun With Tenure Metrics: 2014 Edition

People seem to be obsessed with executive tenure. Executive search firm Spencer Stuart reports the average tenure for a Chief Marketing Officer is now 45 months, based on analysis from…