Building a team of rock star sales hunters requires a lot of effort and fine-tuning. With so many areas for potential improvement, where should you start? What are the best ways for you to invest your limited time and money for the greatest return?

A compelling pitch is a sales rep’s lifeblood. You may have the greatest product in the world, but if your pitch falls flat you might as well be selling 30-year-old vacuum cleaners. Don’t get into the habit of giving awful sales pitches. Practice our 5 steps, and get on the path to a perfect sales pitch.

Opportunities to initiate and nurture connections flood digital social media today. Are you taking advantage of them to nurture leads? While many of us have caught on to email nurturing campaigns, social nurturing campaigns are relatively new to marketers. We’ve put together a few pointers that will keep your leads flowing through the funnel after initial touches

The issue with many B2B sales professionals attempting social selling is the struggle to set up a game plan that is effective and adheres to their schedule. Many will go all out for the first couple of weeks and quit once there are no results for their efforts. Also, many salespeople are uncomfortable in the social world because it is out of their niche and away from what they have been successfully accomplishing for most of their careers.

The reasons for knowing customers well in a B2B sales sense should be self-explanatory, but sometimes these reasons become lost among numerous other sales concerns. However, neglecting efforts to get to know customers better can hamper all other marketing strategies. There are five key reasons businesses need to be more intelligible about their customers.