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Are You Smarketing Or Smelling?

Are You Smarketing Or Smelling?

Great organizations’ sales and marketing teams converge to create a strategy, an approach, a culture called smarketing….
content is key to social selling

Content Is The Key To Open The Door To Social Selling Success

Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through…
The Cure For The Common Cold Call Is Social Selling

The Cure For The Common Cold Call Is Social Selling

Are you coughing up excuses why you…
Change Your LinkedIn Profile From A Resume To A Reputation Destination

Change Your LinkedIn Profile From A Resume To A Reputation Destination

What does a good craft beer bar have in common with a great LinkedIn profile? Well, if you’ve ever walked into a great craft beer bar, the bartender, or cicerone, can provide you an excellent customer experience by asking you…
personal branding

How To Use LinkedIn’s Most-Viewed Connections Feature To Leverage Personal Branding

My great-grandmother Michelena used to say “If you are going to have people over to your house for a party, then make sure you know who are the most popular,…
linkedin logo

10 Steps To Use LinkedIn For Small Business

inkedIn is the marketing hub of many social selling executives and solopreneurs. What about small businesses using LinkedIn to reach their goals? 80% of small business owners, with 200 or fewer employees, use social networks to find new customers…
What Does Twitter Success Look Like?

What Does Twitter Success Look Like?

What do you need to achieve Twitter success? Is Twitter a means to an end or is it the end goal? Do you need 100,000 Twitter
millennials

Social Media Career Advice For The Class Of 2014

Are you a Millennial graduating with the Class of 2014? Or, are you a parent who is hoping for a return on college investment from your Class…
social selling by Gil Gunderson

10 Social Selling Lessons From Gil Gunderson [SLIDESHARE]

Duh! I should have used social selling! That quote is close to a Homer Simpson quote, but it is truly inspired by his friend and most unlikely Springfield salesman, Gil Gunderson! Today’s sales person is being replaced by the self-educating…
Social Media Is The Biggest Gear In The Demand Generation Engine

Social Media Is The Biggest Gear In The Demand Generation Engine

Social media is the most important gear in the sales and demand generation engine.  Simply put, it’s the science of social media and lead generation…