The buyer’s journey and the selling process terms are often confused.
Are you in touch with your LinkedIn personal branding strategy?
My great grandmother used to tell me, “Gerry Moran, you need to take advantage of every LinkedIn opportunity to reach out and touch your contacts. Build and nurture solid relationships…
Would you agree to go out on a date with someone who you did not know and called you out of the
Are your customers sampling your small business from the comfort of their smartphone?
If not, then they’re positively salivating over your competitors’ Instagram, Twitter and Yelp pictures and posts. Much of this content is published by patrons!
So, let’s use a…
My great grandmother Michaelena always told me when I was growing up as a young boy, “Gerry, if you want better content, then you need to figure out a better way to ask for it!”
You work on your curbside appeal before you sell your house, right?
So, you need to work on your brand’s social media appeal- personal and business – before you start selling, too.
Meet John – or Mary, or Tom, or Vijay – the (brand) evangelist – a critical part of your employee advocacy strategy.
No, I am not talking about a Bible-like evangelist. I’m talking about an even more efficient way of…
Who’s ever been covered in confetti – like the aftermath of the New Year’s celebration?
A ton of confetti dropped from the roof-top and spread over a block of people has a much different effect than unloading a pallet of…
If LinkedIn was like Tinder, would your customers swipe left or swipe right?
I know a few Millennials, and scarily a few Gen X
If you write a blog post and no one reads it, did you really write it? Hmmm. Now that’s a question for a content marketing guru, ninja or king to answer.