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5 Content Marketing Plays To Win At Social Selling

5 Content Marketing Plays To Win At Social Selling

Content marketing or social selling success is not as easy as turning on a switch. Using content for sales plays…
One Man’s Junk Email Is Another’s Content Marketing Treasure

One Man’s Junk Email Is Another’s Content Marketing Treasure

One man’s ‘junk’ email is another man’s content marketing ‘treasure.’  You just need to embrace the ‘Oscar The Grouch editorial manager’ in you!
Suffering From Selling Insanity?

Suffering From Selling Insanity?

It’s time for sales leadership to ask themselves if they are insane. Yes, a ‘mirror-mirror-on-the-wall moment’ may be in order. Albert Einstein stated that the definition of insanity is doing the same thing over and over and expecting different results….
flo from progressive insurance

5 Ways To Rethink Your Content Marketing Strategy

Flo, the infamous Progressive Insurance spokesperson inspired me to rethink my personal content marketing strategy. Every now and then you need to tweak your approach to your content marketing strategy to help you reach your business goals. Sometimes a ‘jump-start’…
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Searching For Customers In LinkedIn’s Haystack Of Members?

“Hello, can you tell me who the decision-maker is for enterprise software decisions?” Sound familiar – whether you are making or receiving a call? Now that sounds like searching for a needle in the proverbial LinkedIn haystack.
Blog More To Sell More

Blog More To Sell More

You are in charge of your personal brand and your sales success. You don’t have to be an expert content marketer. You don’t have to be a social selling savant. You just have to take ownership and find a…
Craft Beer Lover’s Guide To Social Media [SLIDESHARE]

Craft Beer Lover’s Guide To Social Media [SLIDESHARE]

I’ve been told that great craft beer is like great content since it keeps you coming back for more. So, if this delicious collection of beverages is like content, then social media must be like the great craft beer…
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5 LinkedIn Social Selling Lessons

Aberdeen research states that 67% of sales teams that use social selling techniques achieve quota vs. 49% that do not – an impressive statistic.
Are You Smarketing Or Smelling?

Are You Smarketing Or Smelling?

Great organizations’ sales and marketing teams converge to create a strategy, an approach, a culture called smarketing….
content is key to social selling

Content Is The Key To Open The Door To Social Selling Success

Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through…