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If You Blog And No One Reads It, Did You Really Write It?

If You Blog And No One Reads It, Did You Really Write It?

If you write a blog post and no one reads it, did you really write it? Hmmm. Now that’s a question for a content marketing guru, ninja or king to answer.
content marketing planning 2015

7 Must-Read Tips To Simplify Content Marketing Planning In 2015

Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our annual content marketing planning. Rather, the new quote should be “Simple is as simple does.” Simplification is…
Break Off The Engagement With Social Media Engagement

Break Off The Engagement With Social Media Engagement

We need to end the love affair we have with the social media engagement metric. It’s time to break off the engagement and begin to ask the hard questions to understand how to measure the meaningful triggers that convert…
Can Content Marketing Accelerate Sales Pipeline?

Can Content Marketing Accelerate Sales Pipeline?

Can posting the right content for the right customer on the right channel at the right time really speed up a sale? When it’s put that way, that type of sales success sounds more like it’s driven by publishing instead…
head in sand personal brand

Head In The Sand With Your Personal Brand?

Do headhunters find your background and value appealing? Or, is your head in the sand with your personal brand? If you grew up when televisions were black
Social Selling Is More Than A Set Of Tools

Social Selling Is More Than A Set Of Tools

You can’t build a house without the right tools. Just because you have the right tools does not mean you can build a house that is sturdy and will inspire people to visit or buy it. The same goes for social…
How To Be The Boss Of Your Fantasy Football Team

How To Be The Boss Of Your Fantasy Football Team

Well, I’m no hero that’s understood when it comes to playing football. However, I do love how running my own Fantasy Football team lets me feel like ‘the boss.’ Waiting…
lone ranger

Listen Up: Your Customers Are Complaining On Social Media

79% of your customers who complain on social media do so in hope that their friends see their dissatisfaction with your brand, reports Edison Research. Think about the negative impact of this commiserating on your big brand or small business….
Content Is King Only When The Kingdom Is Interested

Content Is King Only When The Kingdom Is Interested

80% of B2B decision makers visit vendor-independent communities, vendor-sponsored forums, and LinkedIn at least monthly for business purposes, says Marketing Charts. I’d call these communities the customer content kingdoms!
personal branding

15 Resources To Help Improve Your Personal Branding

Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda. You probably are not doing it as good as you could.