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social CEO

The Social CEO: How 15 Top CEOs Started Using Twitter

Everyone has to start somewhere; even CEOs and the C-suite with using social media. Some CEOs have embraced social media to authentically connect with their constituency. And, they have done it more effectively than the pointy-haired boss characterized in…
B2B Marketing Strategy: Stop Using Social Media To Drive Sales

B2B Marketing Strategy: Stop Using Social Media To Drive Sales

You can lead a customer to your brand with social media, but you can’t make them buy from you using social media. This is my B2B marketing advice.
Teach Instead Of Sell

Teach Instead Of Sell

89% of buyers search on Google, Bing, etc. when planning to make a purchase, according to the Fleishman-Hillard research.
Is Your Sales Team Fishing Where The Fish Are?

Is Your Sales Team Fishing Where The Fish Are?

Who needs social selling? If 67% of the buyer’s journey is now done digitally, according to SiriusDecisions, then you do. This buyer research indicates that customers are using the search…
Time To Take A LinkedIn Selfie

Time To Take A LinkedIn Selfie

More than 49.5 percent of LinkedIn users have underperforming personal brands on the network. You see, their LinkedIn profiles are incomplete, their status updates underperform, and they are not plugged…
10 Native Behaviors To Build Your Social Business Strategy On

10 Native Behaviors To Build Your Social Business Strategy On

The foundation of a social business-strategy needs to be built on connecting with the customer’s native buying behavior. My great-grandmother, Michelena, used to say, “I can’t make a great meal unless I know who I am cooking for”. A great…
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Is Your Competition Out Social Selling You On LinkedIn?

Why do we talk so much about the new buyer journey and avoid pointing out how the new selling journey is also changing? It’s true many customers are moving as much as 70% of the way through the sales…
10 Ways To Teach Your Customers To Buy From You

10 Ways To Teach Your Customers To Buy From You

When it comes successful social selling and meeting your sales quota, being more like a car mechanic, instead of a car salesman, might be the key to your success. Huh? How are you going to meet your quota if…
10 Steps To Be A LinkedIn MVP – Most Viewed Profile

10 Steps To Be A LinkedIn MVP – Most Viewed Profile

Do you know how to be the MVP – Most Viewed Profile – on the LinkedIn All Star Team? Yes, it’s easy to earn a spot on the
Four Social Selling Success Strategies For Your Sales Playbook

Four Social Selling Success Strategies For Your Sales Playbook

While social selling has clearly taken strong hold in the B2C world, its prevalence in B2B interactions is less well established. Sure, plenty of companies have a presence on Facebook, LinkedIn, Twitter, or other social sites, but that’s a…