Is your gated content worth the relationship currency you’re asking your customers to pay?
What you think is valuable content may be considered worthless to the customer on their buying journey!
Like a toll road, gated content full of how-to insight…
Do you want to hear a social selling fairy tale?
Mirror mirror on the wall, who’s the most important influencer of all?
You are, or should be, if you want to control your selling destiny and bust your quota!
If you were a hitchhiker on the B2B highway, would customers pick you up?
Or, would they stick their disapproving and down-turned thumb out?
Many new prospects and consumers might consider you a traditional selling stranger – who will scare, bother…
The buyer’s journey and the selling process terms are often confused.
Are you in touch with your LinkedIn personal branding strategy?
My great grandmother used to tell me, “Gerry Moran, you need to take advantage of every LinkedIn opportunity to reach out and touch your contacts. Build and nurture solid relationships…
Would you agree to go out on a date with someone who you did not know and called you out of the
Are your customers sampling your small business from the comfort of their smartphone?
If not, then they’re positively salivating over your competitors’ Instagram, Twitter and Yelp pictures and posts. Much of this content is published by patrons!
So, let’s use a…
My great grandmother Michaelena always told me when I was growing up as a young boy, “Gerry, if you want better content, then you need to figure out a better way to ask for it!”
You work on your curbside appeal before you sell your house, right?
So, you need to work on your brand’s social media appeal- personal and business – before you start selling, too.
Meet John – or Mary, or Tom, or Vijay – the (brand) evangelist – a critical part of your employee advocacy strategy.
No, I am not talking about a Bible-like evangelist. I’m talking about an even more efficient way of…