Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our annual content marketing planning. Rather, the new quote should be “Simple is as simple does.”
We need to end the love affair we have with the social media engagement metric. It’s time to break off the engagement and begin to ask the hard questions to understand how to measure the meaningful triggers that convert…
Can posting the right content for the right customer on the right channel at the right time really speed up a sale?
When it’s put that way, that type of sales success sounds more like it’s driven by publishing instead…
Do headhunters find your background and value appealing? Or, is your head in the sand with your personal brand?
If you grew up when televisions were black
You can’t build a house without the right tools. Just because you have the right tools does not mean you can build a house that is sturdy and will inspire people to visit or buy it.
The same goes for social…
Well, I’m no hero that’s understood when it comes to playing football. However, I do love how running my own Fantasy Football team lets me feel like ‘the boss.’ Waiting…
79% of your customers who complain on social media do so in hope that their friends see their dissatisfaction with your brand, reports Edison Research.
Think about the negative impact of this commiserating on your big brand or small business….
80% of B2B decision makers visit vendor-independent communities, vendor-sponsored forums, and LinkedIn at least monthly for business purposes, says Marketing Charts. I’d call these communities the customer content kingdoms!
Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda.
You probably are not doing it as good as you could.
Your social media strategy likely does NOT have a snowball’s chance at the beach to succeed, if you are like most small businesses.
This dripping performance is especially the case if you count on Facebook as your promotional engine.