Recent Stories

caution traffic sign

Is Your Content Worth The Relationship Currency Toll?

Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! Like a toll road, gated content full of how-to insight…
social selling

There’s No “I” In Team, But There’s A “You” In Influencer

Do you want to hear a social selling fairy tale? Mirror mirror on the wall, who’s the most important influencer of all? You are, or should be,  if you want to control your selling destiny and bust your quota!
hitchhiker

How To Hitch A Ride On The Buyer’s Journey

If you were a hitchhiker on the B2B highway, would customers pick you up? Or, would they stick their disapproving and down-turned thumb out? Many new prospects and consumers might consider you a traditional selling stranger – who will scare, bother…
Are You Focusing On The Buyer’s Journey Or The Selling Process?

Are You Focusing On The Buyer’s Journey Or The Selling Process?

The buyer’s journey and the selling process terms are often confused.
two people shake hands over LinkedIn profiles

Are You In Touch With Your LinkedIn Strategy?

Are you in touch with your LinkedIn personal branding strategy? My great grandmother used to tell me, “Gerry Moran, you need to take advantage of every LinkedIn opportunity to reach out and touch your contacts. Build and nurture solid relationships…
Romance Your Customers Before Asking Them For A Date

Romance Your Customers Before Asking Them For A Date

Would you agree to go out on a date with someone who you did not know and called you out of the
social media marketing strategy

Are Your Customers Dishing Out Your Content Marketing?

Are your customers sampling your small business from the comfort of their smartphone? If not, then they’re positively salivating over your competitors’ Instagram, Twitter and Yelp pictures and posts. Much of this content is published by patrons! So, let’s use a…
content marketing

A Handy-Dandy Guide To Deliver Better Content Marketing

My great grandmother Michaelena always told me when I was growing up as a young boy, “Gerry, if you want better content, then you need to figure out a better way to ask for it!”
building

Your Personal Brand’s Curbside Appeal Is Killing You

You work on your curbside appeal before you sell your house, right? So, you need to work on your brand’s social media appeal- personal and business – before you start selling, too.
Smiling woman working in office

Tap The Heavenly Power Of Employee Evangelists

Meet John – or Mary, or Tom, or Vijay – the (brand) evangelist – a critical part of your employee advocacy strategy. No, I am not talking about a Bible-like evangelist. I’m talking about an even more efficient way of…