Author Archives: Gerry Moran
How can you use social media to help support your company? I just returned from SAP’s SAPPHIRE NOW and discussed this question with many marketers from around the world. In fact, one marketer requested help to become a “social media …
The iPhone and other smartphones are now the most used cameras in the world, which means you need to be thinking about using Instagram for business! Is your Instagram profile or account up for the challenge? Your customer base is a collection of picture takers, picture searchers and picture users, so you are missing out if you are not a part of the conversation!
It’s a tough social selling world out there … well, not really, if you are doing it right! Selling quotas are getting tougher and tougher to meet. And, many buyers feel that companies and sales executives are indistinguishable. So, there has to be a way to cut through the clutter!
50 and still ticking … The Rolling Stones are truly inspiration for any social media strategy, whether you are a small or large business! As the Rolling Stones begin their ’50 And Counting’ tour, they are a great inspiration of how to continue to put out a relevant message no matter the channel … vinyl, digital downloads or Vine videos!
Use Pinterest for business as a picture-perfect addition to your digital and social media strategy. The Pinterest user base, which has recently reached 12M, continues to grow, and it has become the fourth-largest web traffic referral source behind Google, direct and Facebook.
Do you know how to use Twitter to send the right message to the right audience at the right time … without making a mistake? My great Aunt Agnes used to say, “Don’t’ say anything in public that you wouldn’t want others to hear … especially on Twitter.”
The number one mistake you are making with LinkedIn is the generic use of LinkedIn invitations – invitations and responses to invitations. If you are not leveraging this feature, then you are leaving ‘relationship currency’ on the table. Using LinkedIn invitations is the best way to start, revive or expand your business connections to help you build your social brand.
Twitter for Sales Prospecting. How do you use Twitter to land on someone’s radar and make your first contact more memorable? Whether you are a software sales executive or interviewing for a job, breaking the ice before you meet will give you a competitive advantage.
With great social media power comes great social business responsibility! Clark Kent, Bruce Wayne and Britt Reid all used their super powers on some level whether or not they were wearing their cape, bat ears or green mask. You are a key part of your company’s social business strategy.
How many of you want to use Google Plus but don’t know how to get started; even if it’s only creating your Google Plus profile? Setting out to use a complex and robust social media platform like Google+ is daunting.