Recent Stories

Are You Focusing On The Buyer’s Journey Or The Selling Process?

Are You Focusing On The Buyer’s Journey Or The Selling Process?

The buyer’s journey and the selling process terms are often confused.
two people shake hands over LinkedIn profiles

Are You In Touch With Your LinkedIn Strategy?

Are you in touch with your LinkedIn personal branding strategy? My great grandmother used to tell me, “Gerry Moran, you need to take advantage of every LinkedIn opportunity to reach out and touch your contacts. Build and nurture solid relationships…
Romance Your Customers Before Asking Them For A Date

Romance Your Customers Before Asking Them For A Date

Would you agree to go out on a date with someone who you did not know and called you out of the
social media marketing strategy

Are Your Customers Dishing Out Your Content Marketing?

Are your customers sampling your small business from the comfort of their smartphone? If not, then they’re positively salivating over your competitors’ Instagram, Twitter and Yelp pictures and posts. Much of this content is published by patrons! So, let’s use a…
content marketing

A Handy-Dandy Guide To Deliver Better Content Marketing

My great grandmother Michaelena always told me when I was growing up as a young boy, “Gerry, if you want better content, then you need to figure out a better way to ask for it!”
building

Your Personal Brand’s Curbside Appeal Is Killing You

You work on your curbside appeal before you sell your house, right? So, you need to work on your brand’s social media appeal- personal and business – before you start selling, too.
Smiling woman working in office

Tap The Heavenly Power Of Employee Evangelists

Meet John – or Mary, or Tom, or Vijay – the (brand) evangelist – a critical part of your employee advocacy strategy. No, I am not talking about a Bible-like evangelist. I’m talking about an even more efficient way of…
confetti

Treat Your Content Like It’s Confetti

Who’s ever been covered in confetti – like the aftermath of the New Year’s celebration? A ton of confetti dropped from the roof-top and spread over a block of people has a much different effect than unloading a pallet of…
What If Your LinkedIn Profile Was Like Tinder?

What If Your LinkedIn Profile Was Like Tinder?

If LinkedIn was like Tinder, would your customers swipe left or swipe right? I know a few Millennials, and scarily a few Gen X
If You Blog And No One Reads It, Did You Really Write It?

If You Blog And No One Reads It, Did You Really Write It?

If you write a blog post and no one reads it, did you really write it? Hmmm. Now that’s a question for a content marketing guru, ninja or king to answer.