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How To Be The Boss Of Your Fantasy Football Team

How To Be The Boss Of Your Fantasy Football Team

Well, I’m no hero that’s understood when it comes to playing football. However, I do love how running my own Fantasy Football team lets me feel like ‘the boss.’ Waiting…
lone ranger

Listen Up: Your Customers Are Complaining On Social Media

79% of your customers who complain on social media do so in hope that their friends see their dissatisfaction with your brand, reports Edison Research. Think about the negative impact of this commiserating on your big brand or small business….
Content Is King Only When The Kingdom Is Interested

Content Is King Only When The Kingdom Is Interested

80% of B2B decision makers visit vendor-independent communities, vendor-sponsored forums, and LinkedIn at least monthly for business purposes, says Marketing Charts. I’d call these communities the customer content kingdoms!
personal branding

15 Resources To Help Improve Your Personal Branding

Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda. You probably are not doing it as good as you could.
hatteras snow ball stand

Does Your Social Strategy Have A Snowball’s Chance At The Beach To Succeed?

Your social media strategy likely does NOT have a snowball’s chance at the beach to succeed, if you are like most small businesses. This dripping performance is especially the case if you count on Facebook as your promotional engine.
5 Content Marketing Plays To Win At Social Selling

5 Content Marketing Plays To Win At Social Selling

Content marketing or social selling success is not as easy as turning on a switch. Using content for sales plays…
One Man’s Junk Email Is Another’s Content Marketing Treasure

One Man’s Junk Email Is Another’s Content Marketing Treasure

One man’s ‘junk’ email is another man’s content marketing ‘treasure.’  You just need to embrace the ‘Oscar The Grouch editorial manager’ in you!
Suffering From Selling Insanity?

Suffering From Selling Insanity?

It’s time for sales leadership to ask themselves if they are insane. Yes, a ‘mirror-mirror-on-the-wall moment’ may be in order. Albert Einstein stated that the definition of insanity is doing the same thing over and over and expecting different results….
flo from progressive insurance

5 Ways To Rethink Your Content Marketing Strategy

Flo, the infamous Progressive Insurance spokesperson inspired me to rethink my personal content marketing strategy. Every now and then you need to tweak your approach to your content marketing strategy to help you reach your business goals. Sometimes a ‘jump-start’…
LinkedIn logo

Searching For Customers In LinkedIn’s Haystack Of Members?

“Hello, can you tell me who the decision-maker is for enterprise software decisions?” Sound familiar – whether you are making or receiving a call? Now that sounds like searching for a needle in the proverbial LinkedIn haystack.