80% of B2B decision makers visit vendor-independent communities, vendor-sponsored forums, and LinkedIn at least monthly for business purposes, says Marketing Charts. I’d call these communities the customer content kingdoms!
Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda.
You probably are not doing it as good as you could.
Your social media strategy likely does NOT have a snowball’s chance at the beach to succeed, if you are like most small businesses.
This dripping performance is especially the case if you count on Facebook as your promotional engine.
Content marketing or social selling success is not as easy as turning on a switch. Using content for sales plays…
One man’s ‘junk’ email is another man’s content marketing ‘treasure.’ You just need to embrace the ‘Oscar The Grouch editorial manager’ in you!
It’s time for sales leadership to ask themselves if they are insane. Yes, a ‘mirror-mirror-on-the-wall moment’ may be in order.
Albert Einstein stated that the definition of insanity is doing the same thing over and over and expecting different results….
Flo, the infamous Progressive Insurance spokesperson inspired me to rethink my personal content marketing strategy.
Every now and then you need to tweak your approach to your content marketing strategy to help you reach your business goals. Sometimes a ‘jump-start’…
“Hello, can you tell me who the decision-maker is for enterprise software decisions?” Sound familiar – whether you are making or receiving a call? Now that sounds like searching for a needle in the proverbial LinkedIn haystack.
You are in charge of your personal brand and your sales success. You don’t have to be an expert content marketer. You don’t have to be a social selling savant. You just have to take ownership and find a…
I’ve been told that great craft beer is like great content since it keeps you coming back for more. So, if this delicious collection of beverages is like content, then social media must be like the great craft beer…