Recent Stories

Blog More To Sell More

Blog More To Sell More

You are in charge of your personal brand and your sales success. You don’t have to be an expert content marketer. You don’t have to be a social selling savant. You just have to take ownership and find a…
Craft Beer Lover’s Guide To Social Media [SLIDESHARE]

Craft Beer Lover’s Guide To Social Media [SLIDESHARE]

I’ve been told that great craft beer is like great content since it keeps you coming back for more. So, if this delicious collection of beverages is like content, then social media must be like the great craft beer…
linkedin logo

5 LinkedIn Social Selling Lessons

Aberdeen research states that 67% of sales teams that use social selling techniques achieve quota vs. 49% that do not – an impressive statistic.
Are You Smarketing Or Smelling?

Are You Smarketing Or Smelling?

Great organizations’ sales and marketing teams converge to create a strategy, an approach, a culture called smarketing….
content is key to social selling

Content Is The Key To Open The Door To Social Selling Success

Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through…
The Cure For The Common Cold Call Is Social Selling

The Cure For The Common Cold Call Is Social Selling

Are you coughing up excuses why you…
Change Your LinkedIn Profile From A Resume To A Reputation Destination

Change Your LinkedIn Profile From A Resume To A Reputation Destination

What does a good craft beer bar have in common with a great LinkedIn profile? Well, if you’ve ever walked into a great craft beer bar, the bartender, or cicerone, can provide you an excellent customer experience by asking you…
personal branding

How To Use LinkedIn’s Most-Viewed Connections Feature To Leverage Personal Branding

My great-grandmother Michelena used to say “If you are going to have people over to your house for a party, then make sure you know who are the most popular,…
linkedin logo

10 Steps To Use LinkedIn For Small Business

inkedIn is the marketing hub of many social selling executives and solopreneurs. What about small businesses using LinkedIn to reach their goals? 80% of small business owners, with 200 or fewer employees, use social networks to find new customers…
What Does Twitter Success Look Like?

What Does Twitter Success Look Like?

What do you need to achieve Twitter success? Is Twitter a means to an end or is it the end goal? Do you need 100,000 Twitter