About Elizabeth Gaines

Elizabeth Gaines is Senior Director of Marketing at SAP and editor of Business Innovation from SAP. Follow @eagaines on Twitter or connect with her on LinkedIn or Google+.

Recent Stories

Top Ten Business Innovation Posts Of The Week [July 1, 2013]

Top Ten Business Innovation Posts Of The Week [July 1, 2013]

On the Business Innovation site, we deliver the top blogs, news and featured content on business innovation for professionals looking to grow and gain a competitive business…
woman connecting on LinkedIn

Mobile Web Or Mobile App? The Answer Might Surprise You!

Improving the Customer Experience: Mobile Web or Mobile App? How often have you found yourself frustrated by a web site that seems oblivious to the world of mobile shoppers, forcing you to peer at a postage-size patch of an online…
Showrooming: Is It Really A Threat To Retailers?

Showrooming: Is It Really A Threat To Retailers?

How Big A Threat Is Showrooming? Depends on whom you ask – some retailers are terrified of the shopper who pulls out their mobile phone in…
Are MOOCs Killing Higher Education?

Are MOOCs Killing Higher Education?

MOOCs and Higher Education I began my career in higher education, teaching graduate students at one of America’s most venerable theological schools. Despite being a young female instructor on the lowest rung of the professsorial ladder, the impressive surroundings helped lend…
customer on a mission

Cents & Sensibility: How 3D Sensors Help Retailers Improve Sales

New Insight for Brick-and-Mortar Retailers Thanks to 3D Sensors  We know that online retailers like Amazon have the ability to track our browsing habits and purchase history. They know how long we linger on a product page, which options we…
Healthcare By The Numbers: How Hospitals Are Using Health Data Analytics To Improve Results

Healthcare By The Numbers: How Hospitals Are Using Health Data Analytics To Improve Results

What’s Ailing Hospitals? We…
Healthcare In The Cloud: Supporting Recovery For Boston Bombing Victims

Healthcare In The Cloud: Supporting Recovery For Boston Bombing Victims

Last week we watched the Boston Marathon bombing replayed on television and the web from many vantage points thanks to the witnesses who shared cell phone videos with law enforcement and the media. In the midst of so much…
Top Ten Business Innovation Posts of the Week

Top Ten Business Innovation Posts of the Week [April 22, 2013]

On the Business Innovation site, we deliver the top blogs, news and featured content on business innovation for professionals looking to grow…
Does Your Business Intelligence Software Suffer From Low IQ?

Does Your Business Intelligence Software Suffer From Low IQ?

High IQ (interactive quotient) is one of the most important features for  Business Intelligence software users
Customer Intimacy: What's Analytics Got To Do With It?

Customer Intimacy: What’s Analytics Got To Do With It?

How can you have an “intimate relationship” when one party is a large enterprise with more than $1 billion in annual revenue…