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Author Archives: Clare Leighton

About Clare Leighton

Clare Leighton works as Channel Marketing Manager for SAP Business ByDesign. With over 10 years’ experience in the IT world, Clare has fulfilled many roles from Technical Architect on major defence contracts, project manager on print outsourcing contracts, Lean Six Sigma Greenbelt to Channel Marketing for Xerox and now SAP. In her current role, Clare works with the SAP BusinessByDesign channel to take SAPs’ cloud and SME message out to the market place. Clare has 2 sons aged 3 and 5 and is Secretary to the Parents Association of their school as well as being a school Governor. During her little spare time she enjoys playing netball and being inspired by the Olympics has recently taken up fencing.

Comic Relief And The Changing Face of Charity Marketing

March 12, 2013 by Clare Leighton

The challenge of showing a needy cause without exploiting the vulnerable people affected by the cause is one which must keep charity marketers awake at night. So it was with interest that on Sunday evening I settled down to watch a new film shown on the BBC called Mary and Martha [...]

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Duchess of Cambridge Effect: Can Your Systems Cope With a Demand Spike?

January 9, 2013 by Clare Leighton

In the current environment, where trends can get around the world in minutes powered by social media, it’s more important than ever for businesses to be agile enough to respond to sudden spikes in demand. It was noted by the …

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Who Controls The Present Controls The Future

January 8, 2013 by Clare Leighton

“Who controls the past,’ ran the Party slogan, ‘controls the future: who controls the present controls the past” is a quote from George Orwell’s 1984 where we first see the concept of Big Brother. In the book, the control of …

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What Does Battlefield Technology And Team GB Cycling Have In Common?

January 7, 2013 by Clare Leighton

We all know that in the world of sport it is the fractions and hundredths of seconds that can make the difference between Gold and Silver, success and failure. Indeed. in the US 100m women’s Olympic trials in June, sprinters …

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Brand You – It’s Not What YOU Say That Counts

January 4, 2013 by Clare Leighton

I recently got into social media for work in a big way, I started with curating content and posting on LinkedIn and Twitter and have now started to write blogs for the SAP Cloud Blog and the SAP Innovation Blog, all …

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So What Is Cloud About Anyway?

January 2, 2013 by Clare Leighton

Back when I was fresh out of University working for CSC Computer Sciences as a technical architect, a cloud was the symbol we used on technical drawings when we didn’t want to go into too much detail about the network. …

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Don’t Panic! There’s Still Time For Retailers To Improve Systems For Christmas

December 11, 2012 by Clare Leighton

With the Christmas shopping rush now well underway, it is clearly an incredibly busy time for firms in the retail sector, so it will be more important than ever for them to have the right systems in place. If companies …

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