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male last-minute shopper

Holiday Poll Busts Myth Of Male Last-Minute Shoppers

He’s not as iconic as Santa Claus, but still, visions of him dance in our heads every holiday season: The harried husband/boyfriend, desperately scrambling through the mall for…
Holiday Dashboard

Retail’s Perfect Present: Holiday Social Sentiment Analytics

Santa Claus has it easy. Sure, the jolly man in red must create and deliver presents to children across the globe. But he already knows exactly what each kid wants, and even has a month or two to deliver….
mensch on a bench

The Mensch On A Bench: From Basement To Big Box … And Now Shark Tank

What started out as a limited quantity Kickstarter campaign based on the insight of a five-year-old Jewish child is about to become one of the “must-have” gifts for…
8 Commerce Tips For The Girl Scouts’ Chief Digital Cookie Officer

8 Commerce Tips For The Girl Scouts’ Chief Digital Cookie Officer

Thin Mints on demand? It was only a matter of time I suppose… but yet it took 100 years for the Girl Scouts to embrace…
From Traditionalists To Treasure Hunters: Who Will Be Shopping On Black Friday? [VIDEO]

From Traditionalists To Treasure Hunters: Who Will Be Shopping On Black Friday? [VIDEO]

Adobe Digital Index (ADI) forecasts that, in total, Thanksgiving Day, Black Friday, and Cyber Monday are expected to tally $1.6 billion in mobile sales alone. Bankrate.com released a
5 Essential Customer Service Lessons I Learned From My Uber Driver

5 Essential Customer Service Lessons I Learned From My Uber Driver

Upon exiting the train station in Manhattan yesterday, I found myself waiting in a long taxi line. Fifteen minutes later – it was my turn to get into a taxi. Although my driver was polite and served his purpose…
Beyond Words: The Magic Of The Harry Potter Brand

Beyond Words: The Magic Of The Harry Potter Brand

Seven best-selling novels- translated into 77 languages. Eight blockbuster movies. Eleven video games. And more than 400 licensed products. The Harry Potter brand is estimated to be worth $15 billion thanks to millions of dedicated fans all over the globe. Today,…
customer engagement

44 Facts Defining The Future Of Customer Engagement [SLIDESHARE]

Imagine having a single view of every customer interaction with your business at your fingertips. From the time they walk into your stores or office, visit your website, tweet about your products, or reach out to your call center…
nordstrom buys trunk club

30 Days Of #BRANDLOVE: Nordstrom

by Celia Brown, Editor, The Customer Edge Have you heard the story about a Nordstrom customer service representative giving a customer a refund for a tire? Even if that story is an urban legend, it resonates with what consumers…
3 Brands Harnessing The Power Of User-Generated Content To Boost Customer Engagement

3 Brands Harnessing The Power Of User-Generated Content To Boost Customer Engagement

The whole world was buzzing last week thanks to National Coffee Day and the launch of the  Meet me at Starbucks  global campaign featuring a collection of authentic customer stories. The