Recent Stories

5 Brands Cashing In On The ‘Try Before You Buy’ Effect

5 Brands Cashing In On The ‘Try Before You Buy’ Effect

I visited Starbucks this morning, as I do often, and prepared to order my usual skinny mocha latte. Today, though, my purchase decision was disrupted by a barista passing out free samples of their new Frappuccino flavor. It was…
Is Your Marketing Style Compatible With Your Customers?

Is Your Marketing Style Compatible With Your Customers?

I had always thought that every person had their own leadership style — some are micromanagers, for example, while others are passionate about consensus building and coaching. But I recently attended a workshop on the Situational Leadership model, and…
Privacy For Personalization: Is It A Fair Trade-Off?

Privacy For Personalization: Is It A Fair Trade-Off?

When it comes to privacy, consumers today are somewhat hypocritical. On one hand, we balk at companies like Facebook for a perceived “loss” of privacy, but on the other hand, we complain
snowy weather

Weather Content: The Perfect Storm For Marketers

My father was never much of a sports fan. While most other Dads were glued to ESPN, he was more interested in the weather- growing up listening to the forecasts…
indoor cycling class

Workouts For The Me Generation: Personalization At The Gym

Thanks in part to powerful brands like Whole Foods, the U.S. has seen a rise in motivation to lead a healthy lifestyle- particularly in major metropolitan areas such as…
pink valentine heart

Why Do Customers Fall In Love? A Valentine For An Audience of One

Every February, millions of Americans are faced with the daunting decision of selecting just the right Valentine’s Day card for their sweethearts. Standing in front of a massive rack of greeting
woman opens gift

‘Tis The Season For Gift Returns: Social Sentiment Analytics [INFOGRAPHIC]

During the holiday season, we used social listening tools to analyze more than 28 million social media posts to help retailers gain a deeper understanding of consumers’ thoughts and feelings about holiday shopping. We were able to draw insights…
theater

Best Of NRF 2015: Bringing The Theater Back Into Retail [VIDEO]

Competition is fiercer than ever in the retail industry as brands compete for customer loyalty and share of wallet. According to James Farnell, international direction of the Retail Design Institute,…
runners in adidas gear

Adidas Says Data Is The Fuel And Analytics Is The Engine To Engage Customers

When Adidas was originally founded in SW Germany in 1949, the distance between the company and the customer was effectively null. Every single transaction in store was a
loyalty

5 Loyalty Lessons From The Biggest Customer Experience Headlines In 2014

What was the biggest customer service debacle of the year? And what retail brand won their customers’ hearts by eliminating one of their most profitable product lines? Businesses looking to strengthen…