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pink valentine heart

Why Do Customers Fall In Love? A Valentine For An Audience of One

Every February, millions of Americans are faced with the daunting decision of selecting just the right Valentine’s Day card for their sweethearts. Standing in front of a massive rack of greeting
woman opens gift

‘Tis The Season For Gift Returns: Social Sentiment Analytics [INFOGRAPHIC]

During the holiday season, we used social listening tools to analyze more than 28 million social media posts to help retailers gain a deeper understanding of consumers’ thoughts and feelings about holiday shopping. We were able to draw insights…
theater

Best Of NRF 2015: Bringing The Theater Back Into Retail [VIDEO]

Competition is fiercer than ever in the retail industry as brands compete for customer loyalty and share of wallet. According to James Farnell, international direction of the Retail Design Institute,…
runners in adidas gear

Adidas Says Data Is The Fuel And Analytics Is The Engine To Engage Customers

When Adidas was originally founded in SW Germany in 1949, the distance between the company and the customer was effectively null. Every single transaction in store was a
loyalty

5 Loyalty Lessons From The Biggest Customer Experience Headlines In 2014

What was the biggest customer service debacle of the year? And what retail brand won their customers’ hearts by eliminating one of their most profitable product lines? Businesses looking to strengthen…
retail consumer on a mobile phone

Listen Up Retailers: Social Media Analytics Reveal Insights Into Holiday Shopping Sentiment

While recovering from the holiday rush, retailers can look back at this season’s trends to discover new ways to fuel customer engagement and drive loyalty in the next year. Using real-time analytics, SAP uncovered a wealth of insights…
santa checking twitter

Holiday Analytics: Why Santa And His Elves Should Be Checking Twitter [INFOGRAPHIC]

Nowadays, it can be easier to find your loved ones’ holiday wish lists by checking their social media postings rather than coercing them to jot it down on paper. We thought, why not do just that? Like last year, we…
male last-minute shopper

Holiday Poll Busts Myth Of Male Last-Minute Shoppers

He’s not as iconic as Santa Claus, but still, visions of him dance in our heads every holiday season: The harried husband/boyfriend, desperately scrambling through the mall for…
Holiday Dashboard

Retail’s Perfect Present: Holiday Social Sentiment Analytics

Santa Claus has it easy. Sure, the jolly man in red must create and deliver presents to children across the globe. But he already knows exactly what each kid wants, and even has a month or two to deliver….
mensch on a bench

The Mensch On A Bench: From Basement To Big Box … And Now Shark Tank

What started out as a limited quantity Kickstarter campaign based on the insight of a five-year-old Jewish child is about to become one of the “must-have” gifts for…