Author Archives: Barbara Geraghty
Advanced Analytics: Winning In The Zero-Sum Insurance Game
When the almost Perfect Storm that was Super Storm Sandy took a sharp left onto the Jersey shore and into New York Harbor, no one was really surprised. Thanks to waves of weather tracking data and the tools to analyze …
5 Steps To Data-Driven Marketing
There’s a great scene in the movie “A Beautiful Mind” where collegian John Nash observes the art of the pick-up in a Princeton bar and turns it into Nobel-winning game theory. We witness art becoming science. We’re witnessing it again …
Adding Interactive Business Intelligence To Your Analytics Mix
Unlike many left-handers, I’m a big fan of process, plans, and lists. They keep me safely on time and on budget. But, truth be told, my best business “ah ha” moments have never been scheduled. Business insight happens when we …
8 Things To Consider Before Committing To The Cloud
Just like peanut M&Ms and Apple’s next release, cloud computing is hard to resist. Whatever the flavor – public, private, community, hybrid – the benefits of the cloud for both IT and business users are seductive. Pay-as-you-go pricing, unlimited capacity, …
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