About Barbara Geraghty

In her 25-year career in the high-tech industry, Barbara has held various positions in technical communications, product management, education, marketing, and marketing communications.

Recent Stories

Big Data in financial markets

Smart Trading: Adding Precision To Big Data-Inspired Trading Strategies

Since it emerged as a Wikipedia entry circa 2010, Big Data – the trend and technology innovation – has grown in lock-step with the volumes of structured and…
big data scientists

Big Data Science Takes The “If” Out Of “What If”

What if your “what if” scenarios could predict rather than suppose? Retailers could see how store-by-store pricing sensitivity would impact markdown strategies to optimize the depth and timing of price…
Top 5 Benefits Of In-Memory Computing In Retail [SLIDESHARE]

Top 5 Benefits Of In-Memory Computing In Retail [SLIDESHARE]

Every Saturday morning, the checkout clerk at my Giant supermarket asks me if I’ve found everything on my grocery list. And every Saturday morning I smile and answer, “Yes, thanks, everything and more.” Imagine…

Big Data In Public Services: Is This The End Of The Never-Ending Commute?

Ten years ago, at the start of yet another 1-hour commute to my place of work, I started channeling Popeye the Sailor Man. “I’ve had all I can stands,…
social customer service

Making The Difference: Best Practices In Social Customer Service

Is my deer-in-the headlights response to the notion of “upgraded” technology so unusual? There’s a reason I freeze when faced with making changes to a tool I’ve just…
co-workers review business intelligence dashboards

It’s High Time For High-Performing Business Intelligence Dashboards

What I like best about Big Data is how it’s re-energized the discussion on what it takes to actually use it. Volumes of data beget…
need for information governance

Data As A Corporate Asset: What It Takes To Get Information Governance Off The Ground

No day at the office is complete these days without at least 10 references to that four-letter word, data. The need for fact-based decision making, data-driven planning, performance monitoring with real-time, trusted data. I believe it; knowing is better…
employees data on enterprise performance management

The Case For Integrated Enterprise Performance Management

In his blog commentary, Investing to Close the Gap in Performance Management, Richard Barnett summarizes the findings of new PwC research on enterprise performance management priorities in the “new normal,” post-crash Finance organization: “Based on the findings of…
Couple buying a car

9 Trends That Will Transform The Automotive Industry

Just in time for the OEM planning cycle, IndustryWeek has introduced 9 Trends Driving the Automotive Industry Forward. The article – complete with research to back up the predictions –…
oil refinery representing big data in energy and proccess industries

Big Data In Energy And Process Industries: Turning Great Expectations Into Solid Value

Proactive is better than reactive. Some things are just plain axiomatic, just like some things are Industreasier said than done. Proactive business decisions have been the