About Andy Hirst

Andy Hirst is Senior Director of Industry Marketing for SAP. He is responsible for marketing analytics solutions to the financial services sector. He has been with SAP Business Objects for nine years. Hirst has more than 20 years of experience in the high technology and financial industries. He has worked for Brewin Dolphin Securities, the UK's private client broker, where he was marketing director & managing director for the online and telephone trading division, Stocktrade and Credit Suisse in their execution only stockbroking division Previously, Hirst worked for seven years in Hewlett Packard’s financial services business unit, where he held the position of worldwide marketing director of Banking solutions. He was instrumental in developing and driving Hewlett Packard's plans for marketing solutions and services in the banking, payments and CRM sectors. Andy's posts also appear on The Decision Factor Blog

Recent Stories

7 Rules of Big Data in Banking

7 Rules of Big Data in Banking

I return this year to a topic of last year’s Innotribe at Sibos – Big Data. Data is not going away. It continues to be talked about more and
Innovating With Big Data – Leading The SoLoMo Cycle

Innovating With Big Data – Leading The SoLoMo Cycle

“SoLoMo” – the word three partners at Kleiner Perkins coined during a 2010 brainstorming session to describe the three trends driving coming wave of technologies – has become an industry buzzword. Social networks, location…
making a business case

The Finance Function’s Next Generation: Transformation, Technology and Leadership

In a changing financial climate, expectations of the CFO and his relationship with the CIO and the technical intelligence of the bank are as vulnerable to change….
Commercial Banking Client Demands In A Digital World

Commercial Banking Client Demands In A Digital World

The New Commercial Banking Client Relationship For commercial bankers, the days are long gone when agreeing to rates over a long client lunch was enough to…
Retail Vs Commercial Banking: Comparing The Challenges

Retail Vs Commercial Banking: Comparing The Challenges

All parts of the banking industry are under unprecedented pressure in today’s market. I want to discuss the challenges and opportunities for commercial banking. Lets kick off by looking at some…

Will Next-Generation Technologies Solve the Compliance Challenge?

Recent articles on ING agreeing to pay a >$619-million fine and HSBC facing over $1-billion fine have put anti-money laundering and compliance back into the limelight. These fines are mind bogging in size and reflect…

Why iPads Dominate in Financial Services

I studied the latest activation numbers supplied by Good Technology in their Q4 2011 earnings report. The data shows financial services still activating more iPad devices than any other industry, with greater than 40 percent of all business deployments last…