About Andy Hirst

Andy Hirst is Senior Director of Industry Marketing for SAP. He is responsible for marketing analytics solutions to the financial services sector. He has been with SAP Business Objects for nine years. Hirst has more than 20 years of experience in the high technology and financial industries. He has worked for Brewin Dolphin Securities, the UK's private client broker, where he was marketing director & managing director for the online and telephone trading division, Stocktrade and Credit Suisse in their execution only stockbroking division Previously, Hirst worked for seven years in Hewlett Packard’s financial services business unit, where he held the position of worldwide marketing director of Banking solutions. He was instrumental in developing and driving Hewlett Packard's plans for marketing solutions and services in the banking, payments and CRM sectors. Andy's posts also appear on The Decision Factor Blog