Top organizations are arming their front lines with real-time mobile analytics, but it is often a challenge to deliver the right information to the right mobile device at the right time. Read Aberdeen’s “High Performance Organizations Empower Employees with Real-Time Mobile Analytics” for tips and advice on how to ensure your mobile BI initiative is a success.
Aberdeen’s research into mobile business intelligence has consistently shown that organizations with the strongest mobile BI capabilities have the shortest time-to-decision, are more likely to find the information they need when they need it, and have significantly higher levels of customer satisfaction. They “democratize” their data by providing front line employees with critical insights, and therefore make better decisions at every level of the enterprise.
Here are Aberdeen’s key tips to advance your mobile BI initiative and strategies:
- Provide role-specific tools. With mobile BI, one view does not fit all roles. Realizing the return on your investment depends upon meeting the varying analysis needs of your primary business users.
- Track productivity gains. Aberdeen’s research shows that only 17% of organizations can measure the productivity of field-based employees. To justify your BI investment on a productivity basis, you’ll need to establish a baseline from which to measure the productivity of your field force.
- Develop a robust and secure mobile infrastructure. A well-implemented mobile infrastructure is necessary to deploy, manage, support, and secure your mobile BI initiative.
Successfully deployed, mobile business intelligence fosters a culture of organizational agility and individual empowerment. Learn more in this insightful research report.