SAP TechEd Madrid 2011

SAPPHIRE NOW and SAP TechEd Madrid: Success in Numbers

Andreas Koch

SAP IT’s Events and Services team was the behind-the-scenes star of this year’s SAPPHIRE NOW and TechEd events in Madrid, ensuring that presenters and attendees were equipped, connected, and secure.

As an IT technology manager, Andreas Koch orchestrated the efforts of the large tech staff, which began its work many weeks before the event. Bill Kozel recently spoke with Andreas about the experience.


Bill: Andreas, SAPPHIRE NOW and TechEd were big and distinctly different events. Why don’t you begin by dazzling us with some numbers?

Andreas: Well, for starters we deployed 808 mini-switches, laid 3,118 patch cables, and installed 77 printers. Plus, we deployed a total of 1,190 SAP notebooks in the venue for the hands-on sessions, the demos, and other tasks.


There were about 55 technicians on our team, including about 30 from Europe and the rest from the U.S., China, and other locations. It’s a real international team. There were also about 35 hands from local vendors to deploy and collect the hardware, and to set up and tear down.


Bill: Very impressive. How about the Wi-Fi network?

Andreas: Actually, there were 65 Wi-Fi arrays configured on 2.4 and 5 GHz, because regular access points couldn’t support the capacity we needed.


In all, we had 15,360 unique devices on Wi-Fi. And the maximum concurrent number of devices on the Wi-Fi was 9,063. In total, there were 620 gigabytes of data transferred over the Wi-Fi during the three days of SAPPHIRE NOW and TechEd.


Bill: How did the Madrid event differ from the U.S. events?

Andreas: For Madrid, one of the biggest challenges was the high degree of flexibility required. For example, some of the key offices were moved to a different location on the day before the show. So, several of my team members had to stay very late to transfer the technology infrastructure.


Another difference between the U.S. and Europe is all the different languages, which occasionally led to translation issues. Also, in Spain the laws require that you provide SMS authentication for every Wi-Fi user. So when users connected to Wi-Fi, they had to input their cell phone numbers, receive a short text with a code, and insert that code to authenticate their device. That scenario had to be repeated by thousands of users.


Bill: Did you get any feedback from the attendees?

Andreas: We got some very good feedback, yes. And for that I’d like to say “muchas dankes” to my fantastic IT team.


Bill: How’s that?

Andreas: M-U-C-H-A-S D-A-N-K-A-S. It’s a combination of Spanish and German. I created it last year and I’m still using it.

CIO Interview: IT should drive company innovation, says SAP’s Oliver Bussmann

Driving innovation has become one of the key roles of the chief information officer (CIO), says Oliver Bussmann, CIO at business software maker SAP.

“CIOs should be at the top table to drive business transformation,” he told Computer Weekly. “SAP has set a goal of being a €20bn company by 2015, and IT is one of the most important levers in achieving that business growth,” he says.

Click here to read the full article.

Thank You #saprunssap # sapphirenow #sapteched #sap


#saprunssap on Twitter was very active last week – Here are a few of the best tweets and lots of links to some great pictures.




SAP Runs SAP – Is it lunchtime yet?

Wow, it feels like it’s lunchtime, but it is actually 6:00 p.m. The day has flown by that fast.

I am learning so much at this event but feel bad that I can’t be everywhere at once. There are so many things to see and do.
It’s been another fun, action-packed day. The place is teeming with executives, employees, customers, and partners. I love it!

SAP Runs SAP – The Most Important Asset

I love my job. That’s why I’m still happy despite the fact that I’ve been on my feet for 12 hours straight. (My day started before sunrise, and even though the sun has now set, it isn’t quite over yet.)


Oliver Bussmann discussing SAP Runs SAP at SAPPHIRE NOW + TechEd 2011

OK, so I haven’t uploaded the blog for today yet but this will keep you going until the morning.

Click here for the link.
Enjoy watching

SAP Runs SAP: Bursting at the Seams


This is my very first SAPPHIRE NOW and SAP TechEd and I want to take you with me.

My name is Anita Riegel, and I am the editor-in-chief of the SAP Runs SAP blog. I’m also a gadget geek. I’m armed with my iPad, BlackBerry, and laptop (OK, so I am old school too), and I am not afraid to use them.

I am writing this post on my laptop (as I said, old school) whilst on the plane from Frankfurt to Madrid. Only a curtain divides me from the business-class passengers and their free food. (I had to pay for mine.) I thought I would make the most of my time on the plane and read through some SAPPHIRE NOW and SAP TechEd material to see what Global IT has planned in our SAP Runs SAP floor space.

My first reaction is “WOW”. I know I often claim that SAP Global IT has a packed SAP Runs Run agenda, but I ain’t kidding, it’s bursting at the seams. SAP Global IT is very well represented with a variety of experts, and thanks to our colleagues within the Global IT events team (who always manage to rock the house with their efficiency), our Global IT evangelists will be available and accessible throughout the show.


Walking the Talk: Live Tweetchat with Oliver Bussmann – November 15, 5:00 p.m. CET

An innovative topic calls for innovative conversation. Fittingly, a discussion about SAP’s mobile solutions should take advantage of Twitter, one of the most popular forms of social media on mobile devices.

On November 15, please join me from 5:00 p.m. to 6:00 p.m. CET for a special “tweetchat.” During this hour, I’ll be on Twitter answering questions about the mobility solutions demonstrated during SAPPHIRE NOW in Madrid (November 9 and 10). The tweetchat will be hosted by SAP’s social media marketing team.

With these solutions and in-memory technology, organizations can access information instantly with mobile devices. We certainly do at SAP. As part of the chat, I’ll share how SAP is putting our own technology to good use, by running our solutions on mobile devices.  SAP Global IT  (SAP Runs SAP) has a packed agenda at SAPPHIRE NOW and SAP TechEd Madrid 2011, do you have any questions, thoughts you would like to share during the tweetchat? I would love to hear from you.


Building the Buzz: SAP Runs SAP at SAPPHIRE NOW / SAP TechED 2011 Madrid

The SAP Runs SAP team is excited to be at SAPPHIRE NOW and SAP TechEd 2011 Madrid next week.  New since SAP TechEd 2011 Las Vegas in September we have several hot off the press successes to share with our customers and partners, including SAP NetWeaver Business Warehouse (SAP NetWeaver BW) powered by the  SAP HANA platform and SAP ERP running on Sybase’s Adaptive Server Enterprise (ASE) system.

Meet SAP CIO Oliver Bussmann, the Global IT management team, and our IT subject-matter experts at customer presentations and meetings, microforums, expert networking lounge sessions, and education and customer sessions.  Additionally SAP Runs SAP has dedicated showfloor space with a discussion table in the Technology Innovation campus (Hall 10). (more…)

RSS Feed Subscription

Subscribe to the Analytics from SAP Blog or individual categories.

Analytics from SAP Blog

  • Blogs Feed for all posts filed under Blogs
  • Top Stories Feed for all posts filed under Top Stories
  • Videos Feed for all posts filed under Videos
  • ×