SAP Runs SAP

Recap: “Learn from Experience: How SAP Runs SAP to Supercharge CRM”

SAPPHIRE NOW 2013/Session #64983
Presenter: Axel Buelow, SVP, Head of Applications Services and Acting CIO, SAP AG

 

For SAP, there is no mission more critical than satisfying customers. So when the company decided to move its SAP CRM application onto SAP HANA, it was not a decision that was made lightly. At this SAPPHIRE NOW 2013 theater presentation, Axel Buelow described the impact of SAP CRM on SAP HANA – and the implementation process that has made it an unqualified success.

 

A New World

Axel began by putting the new application into context, including such megatrends as the increasing need for pervasive access, the rapid accumulation of “Big Data,” the move toward “global-class” delivery through the cloud, and the emergence of a generation that was raised on social media.

Customers, he said, look to SAP for innovation and inspiration. And SAP CRM on SAP HANA illustrates SAP’s ability to deliver.

 

Bringing Innovation to Life

“SAP Runs SAP is bringing innovation to life with 100 projects and five percent of the project portfolio,” Axel said. “Our job is to assess, evaluate, and prototype new components to see what value they bring.”

Axel also described SAP’s internal roadmap for the adoption of SAP CRM on SAP HANA, which included side-by-side operations for functions such as the SAP sales pipeline.

 

Going Live

After a migration period of two and a half months, SAP CRM went live on SAP HANA in March, 2013. Today, Axel reported, “SAP CRM on SAP HANA supports 15,000 business users – including up to 10,000 users per day.

“It was a ‘big bang’ implementation,” he added, “reaching all users in all geographies. Our search performance improved by a factor of 250.”

Early in the process, Axel said, “There was a lot of concern in the area of custom code. But in the end, we had to adjust less than five percent of the custom code.”

 

New Business Scenarios

Axel cited examples of how SAP CRM on SAP HANA enables new business scenarios, including:

  • Faster profitability analysis: The time required to conduct profitability analysis has been reduced from      26 hours to just four hours – while providing even greater detail.
  • Sales pipeline management: SAP’s sales pipeline management once had a latency time of 12 hours.      Today, that information is available on iPads and other mobile devices in a matter of seconds.

 

The Roadmap Continues

Axel closed by discussing SAP’s future plans, which include leveraging SAP HANA for receivables management; fraud management for governance, risk, and compliance (GRC); and procurement.

Most significantly, Axel said, “We will continue by moving SAP ERP to SAP HANA in August, with 50,000 to 60,000 users.

“Our roadmap,” he concluded, “is not at an end yet.”

 

Author: Bill Kozel

How to Plan & Execute Performance Testing for CRM on HANA Migration

“You might have read the news: SAP’s own CRM system now runs productively on the SAP HANA platform and the earlier blogs SAP Runs SAP CRM on HANA & How to Migrate a Productive CRM System  to the SAP HANA™ Platform. In this blog [by Meenakshi Sundaram P], you will learn how SAP’s IT organization managed to plan & execute Performance Testing for one of the world’s largest CRM systems to the SAP HANA platform in only 2.5 months.”

Read Meenakshi’s blog here.

SAP Runs SAP CRM on HANA

 

Written by Axel Buelow, SVP & Head of Application Services

 

Innovation without disruption – We did it!

On March 4, SAP went live with SAP CRM on HANA after a two and a half month implementation project. Key for us was to ensure that SAP’s 14,000 business users did not experience any disruption.

However, we are now live with one of the biggest projects on HANA across the globe, supporting daily peaks of 9,000 concurrent users and one billion SQL statements per day. We are live in 70 countries, 251 locations – and all on a single global business system instance of SAP CRM.

And, as program sponsor, I can safely say that we achieved this without disruption to the business. Here’s an overview of some of the steps we took to ensure this:

First of all, to keep our CRM processes running, we started in a prototype environment. We kept our custom code, our applications and our transportation mechanisms above the database layer, and so were able to protect their integrity.

The software upgrade to CRM 7.12 / NW 7.40 took us about two weeks – much the same as a standard enhancement pack upgrade. We had no issues here. For the following migration we held many rehearsals and thus our team gained a very good understanding of the migration process itself and optimized the overall downtime, which was over an extended weekend.

Many customers are concerned about their custom code. We were certainly concerned about ours, as we knew we had areas with lots of custom code. Using the code scans offered by SAP’s AGS services, we were able to identify which custom code objects needed adaption – and we adapted them in less than a week. This was entirely manageable.

As the first customer on CRM on HANA, we made sure we did extra testing. Using our testing procedures, we found relevant topics and fixed them in time. We also tested with a load profile that reflected the load pattern of our productive system including batch jobs. Finally, we were able to show major database time improvement on many of the top business scenarios, such as in our call center environment which will pay off in better customer experience.

We would not have been able to go live without our disaster recovery approach. Since HANA is a new technology, we wanted to have the same level of confidence on our hardware failover scenario that we had in place prior to the migration.

Now, nearly three weeks since the go-live, we approach our first quarter end closing period.

(This is the first in series of blog posts on the SAP CRM on HANA go-live. The second post will talk about our collaboration and teamwork across the lines of business as well as within the IT organization and in the third, I’ll deal with the business and costs benefits of CRM on HANA.)

Why people (including IT people) love the Cloud

Jens Fuchs, from SAP’s Global IT Strategy 2.0 team, helped develop SAP’s internal Cloud strategy. He has detailed his experience, learning from working with the Cloud environment, and trends in his blog “Why people (including IT people) love the Cloud“.

 

It’s not Magic, It’s SAP Best Practice

Matthias Wild presents on innovation and SAP Runs SAP at The Magic Circle theatre in London.

Read his blog “A Magical Journey” about the experience.

 

SAP Runs SAP – Outlook on 2013 Analytics roadmap

David Poisson shares some of the major trends we foresee this year in our strategy in this 2013 Analytics roadmap.

Read his blog here.

 

The 4 Dimensions of Balance that Every Executive Should Know

Oliver Bussmann, SAP Global CIO, divulges his secret to living a balanced lifestyle as an executive and a family man. Find out the four, interconnected dimensions that Oliver believes are crucial to achieve giving back and maintaining a balanced life.

Read the blog here.

The World in 2033: Big Thinkers And Futurists Share Their Thoughts

Oliver Bussmann, along with a select few thought leaders, described their visions to Forbes for what the world will be like in 20 years from now. Their predictions include technology, global conflict, education, space travel, the global workforce, religion, global climate, and additional insights.

Read the article in full here.

Oliver Bussmann’s 2013 Social Media Tips

SAP CIO Oliver Bussmann, recognized as the #1 Social CIO, is distinguished as a thought leader and influencer in the Enterprise IT industry. Oliver actively engages on Twitter, blogs, and other social networks daily addressing the latest trends in data, mobile, analytics, and more. He recently shared his knowledge in a short, yet effective SlideShare presentation: “My 2013 Social Media Tips”. These tips are essential guidelines, ranging from managing content to your personal brand, which will help you to establish your social media presence. Oliver lists his top four strategies to approaching social media and how it relates to you and/or your company. Oliver’s understanding of social media has led to the success of the SAP Runs SAP innovation program and transformation of social media tools for collaboration.

Click here for the presentation.

 

2012 Social Yearbook: @SAPCIO and #SAPRunsSAP

The ending of year 2012 was celebrated as SAP CIO, Oliver Bussmann and the SAP Runs SAP program took the social network by storm. As part of our social yearbook, here is a review of hot topics and happenings from the year past, as well as an outlook for 2013.

@SAP CIO and #SAPRunsSAP Hottest Topics

 

What’s Next

 

These hot topics from 2012 show the SAP Global IT strategy is working overall from a delivery, operations, and innovation point-of-view as they are trending in the social scene. SAP Global IT is excited for the new year of successes to come in the industry and in social!

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